Digital Content & Communications Manager

Overview
Working Title:

Digital Content & Communications Manager

Department:

Lied Center for Performing Arts-0854

Description of Work:

Directs the Lied Center’s communications and promotion strategy across digital content, media relations, public relations, and audience development to increase visibility, deepen community engagement, and achieve ticket sales objectives. Creates compelling, mission-driven content to maximize sales and engagement across digital, email, social media, and press channels. Develops and executes monthly and quarterly strategies for integrated communications and public relations campaigns to promote season performances, arts education initiatives, rental activities, and institutional priorities.

Builds and maintains strong relationships with media, campus partners, community organizations, and key stakeholders, including Friends of Lied, to expand reach and support advocacy efforts. Identifies and implements strategies to attract and grow new and diverse audiences across art forms.

Collaborates closely with the Deputy Director and Lied Center leadership to align communications strategies with revenue goals, maximize ticket sales, and strengthen patron engagement. Manages non-paid marketing partnerships, trades, and collaborative promotions.

Oversees internal and campus communications to ensure alignment and clarity of messaging.

As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu
otice-nondiscrimination/

Responsibilities

Directs the Lied Center’s communications and promotion strategy across digital content, media relations, public relations, and audience development to increase visibility and ticket sales objectives.

Creates compelling, mission-driven content to maximize sales and engagement across digital, email, social media, and press channels.

Develops and executes monthly and quarterly integrated communications and public relations campaigns to promote season performances, arts education initiatives, rental activities, and institutional priorities.

Builds and maintains relationships with media, campus partners, community organizations, and key stakeholders to expand reach and support advocacy efforts.

Identifies and implements strategies to attract and grow new and diverse audiences across art forms.

Collaborates with the Deputy Director and Lied Center leadership to align communications with revenue goals and patron engagement; manages non-paid marketing partnerships, trades, and collaborative promotions.

Oversees internal and campus communications to ensure alignment and clarity of messaging.

Minimum Required Qualifications

Bachelor’s degree in arts management, communications, public relations, public administration, marketing or related field (including fine arts education or business), plus two years of media/public relations or digital content and campaigns experience; equivalent education/experience considered.

Excellent written and oral communication skills, and effective public and community relations abilities.

Knowledge of computer applications and planning.

A portfolio that clearly demonstrates digital content development.

Preferred Qualifications

Master’s degree in arts management, communications, public relations, public administration, marketing, or related field (including fine arts education, or business).

Successful track record of increasing organizational awareness and media coverage.

Audience development experience or experience in performing arts.

Proven ability to meet deadlines.

Experience in institutional budget development and management.

Experience developing and executing integrated communications or marketing campaigns within the performing arts, nonprofit, higher education, or live entertainment industries.

A strong portfolio of content development work with writing samples and campaign examples across multiple channels that demonstrate audience-focused messaging driving engagement and sales.

Experience leveraging data and analytics to inform content strategy and evaluate campaign effectiveness.

Experience supervising or mentoring staff, interns, or student employees, with a commitment to fostering collaboration and professional growth.

Familiarity with CRM systems, ticketing platforms, or audience databases (such as Tessitura) and their integration with marketing and communications efforts.

Posted Salary

$60,000/yr. minimum

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