Sr. Creative Strategist , Social and Creator Strategy

PlusUp is an Atlanta-based creative growth agency built for the social era. We help brands across multi-location franchises, DTC e-commerce, lifestyle & wellness, and local restaurants show up with the precision and personality of world-class creators. We build scalable growth systems that drive results.

THE OPPORTUNITY
We're looking for a Senior Creative Strategist, Social & Creator Strategy to help lead our creative work, operating at the intersection of brand strategy, creator culture, and social-native storytelling. You'll lead the strategy that deepens existing relationships, wins new clients, and helps shape what PlusUp stands for creatively as we scale our strategy and content production capabilities.

WHAT YOU'LL OWN
Brand Creator Identity (BCI)

Lead BCI engagements from discovery through delivery: Creator Positioning, Behavioral Personas, Story Anchors, and Storytelling Engine.

Deliver the Brand Creator Identity Playbook: the strategic asset that drives client messaging, creative, and performance

Creative Concepting & Direction

Develop big ideas and campaign concepts that translate strategy into platform-native content

Partner with our Creative Lead to bridge strategy and production

Build creator identification frameworks and lead outreach strategy for client campaigns

Navigate the creator ecosystem: talent tiers, deal structures, and long-term partnership models

New Business & Client Relationships

Own the creative strategy narrative in both new client pitches and existing partnerships

Manage key client relationships, expanding trust and scope over time

WHO YOU ARE

~7 years at the intersection of brand strategy and social-native creative

Equally comfortable writing a creative brief, running a brand workshop, or presenting to a CMO

Deep fluency in creator culture and how brands can authentically behave like creators

Strong writing skills, and you know strategy lives or dies in the articulation of ideas

Built for a boutique: your ideas get made fast, and you want to be part of building something special

EXPERIENCE & SKILLS
Required

6–8 years in creative strategy, brand strategy, or content strategy (agency experience preferred)

Proven track record developing brand voice and content systems for social-first brands

Platform fluency: Meta, Google, TikTok, YouTube, and what's emerging

New business pitch experience and strong presentation skills

Bonus

Franchise, multi-location, or DTC client experience

Performance creative or paid social background

Existing creator or talent relationships

#J-18808-Ljbffr