Overview
Our client, a leading organization in the consumer packaged goods industry, is seeking a Director of Advertising to join their Marketing Department supporting Brand and Consumer Engagement teams. The ideal candidate will demonstrate leadership, innovative thinking, and collaborative skills to drive marketing initiatives and elevate brand presence across channels.
Job Details
- Job Title: Director of Advertising
- Location: Camden, NJ (Hybrid: onsite Tuesday, Wednesday, Thursday)
- Duration: 3 Months contract with possible extension
- Pay Range: $120/hr w2
What’s the Job?
- Lead the development of integrated marketing communication strategies that build brand awareness and influence consumer behavior.
- Oversee the creation and execution of innovative, on-brand creative campaigns that resonate with target audiences and achieve business objectives.
- Manage the flawless execution of activation plans across multiple channels, ensuring attention to detail and alignment with strategic goals.
- Collaborate closely with internal teams and external agency partners to develop inspiring briefs and drive creative excellence.
- Define clear KPIs, measure campaign performance, and optimize strategies to maximize impact and ROI.
What’s Needed?
- 10+ years of integrated marketing experience, with a strong background in consumer packaged goods or related industries.
- Proven ability to develop and lead strategic marketing initiatives that deliver measurable results.
- Deep understanding of all communication channels—paid, earned, and owned—and how to leverage them effectively.
- Exceptional creative intuition and experience guiding creative agencies to produce breakthrough ideas.
- Excellent communication and presentation skills, with the ability to influence and negotiate across organizational levels.
What’s in it for me?
- Opportunity to lead high-impact marketing campaigns for a renowned organization in the consumer goods sector.
- Collaborate with talented professionals across various functions and external partners.
- Work in a flexible hybrid environment that supports work-life balance.
- Be part of a forward-thinking company committed to diversity and inclusion.
- Competitive pay rate aligned with industry standards and experience.
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