Senior Analyst, Social Media Strategy

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA.
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Social Media Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. You will report to the Manager, Social Media Strategy and partner with key stakeholders to oversee social content across Hilton's Masterbrand and Hilton Honors channels. Using performance insights, social listening, platform best practices, and cultural trends, you will shape storytelling and inform how content is planned and optimized, contributing to the ongoing evolution of Hilton's social strategy. Success in this role is measured by the ability to lead day-to-day channel management while translating performance insights and audience trends into recommendations that strengthen brand storytelling, deepen engagement, and inform ongoing social strategy.
What you'll do during a typical day:
Translate brand and business priorities into social-first content plans, contributing to content briefs and ensuring creative assets are optimized for platform best practices and audience engagement.
Lead community engagement across Hilton's Masterbrand and Hilton Honors social channels, fostering meaningful audience interactions, maintaining brand tone of voice, and escalating potential issues when appropriate.
Leverage social listening tools and platform monitoring to identify emerging trends, cultural moments, and audience sentiment that may inform real-time engagement or near-term content opportunities.
Independently manage multiple workstreams, proactively driving projects forward while ensuring alignment with broader social strategy and brand priorities.
How you'll collaborate with others:
Partner cross-functionally with brand marketing, creative, and agency partners to ensure social priorities are integrated into broader marketing campaigns and initiatives.
Serve as a key point of connection for stakeholders, providing regular updates on social performance, audience insights, and community trends.
Deliverables you'll take ownership of:
Own day-to-day management of assigned social channels, maintaining editorial calendars, coordinating publishing schedules, and ensuring content is executed accurately and on time.
Own social performance reporting and analysis, identifying trends and translating data into actionable recommendations that strengthen future content strategy and channel performance.
You have these minimum qualifications:
Four (4) or more years of professional experience supporting or managing social media strategy and execution
Three (3) years of experience in an agency or marketing environment
Hands-on experience managing brand social media accounts on Facebook, Instagram, and X
Experience analyzing social performance data and applying insights to strategic recommendations
Experience collaborating with internal stakeholders and external agency partners
It would be useful if you have:
BA/BS Bachelor's Degree
Experience with additional social media platforms, including Pinterest, Threads, Snapchat, Reddit, and YouTube.
Experience with social media management tools, social listening tools, visual creation tools, and social analytics tools.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel. Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.