Sr. Director of North America Field Marketing

Senior Director, Field Marketing, Americas

The Senior Director, Field Marketing, Americas is responsible for defining and executing a high ‑ impact, AI ‑ enabled field marketing strategy that drives measurable pipeline, revenue influence, and market presence across North America and Latin America.
This role serves as the strategic and operational leader of Americas field marketing, aligning tightly with sales, channel, demand generation, product marketing, and marketing operations to convert regional priorities into scalable, repeatable growth programs. This role is best executed by a leader who puts teamwork first.
The ideal candidate is a modern field marketing executive: deeply metrics ‑ driven, a full stack marketer, fluent in B2B SaaS GTM motions, experienced with partner ecosystems, and actively leveraging AI to improve planning, execution velocity, personalization, and ROI.
Field Marketing Strategy & Revenue Alignment

Own the Americas field marketing strategy, aligned to Extreme's revenue goals, regional sales priorities, and vertical market focus.
Translate corporate GTM strategy into regional, segment ‑ specific field plans across Canada, US, and Latin America markets.
As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return.
AI ‑ Enabled Planning, Execution & Optimization

Lead the innovative use of AI across field marketing, including:
AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns
Predictive account and territory prioritization
Event and program performance analysis
AI ‑ enabled personalization for executive and ABM experiences
Automated post ‑ event follow ‑ up
Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
Champion a test ‑ and ‑ learn culture, using AI to shorten feedback loops and continuously improve ROI.
Integrated Field Programs & Experiences

Own the planning and execution of high ‑ impact field programs, including:
Industry and partner MDF events
Executive dinners and C ‑ suite engagements
Roadshows, regional activations, and customer forums
Account ‑ based targeted demand (1:1, 1:few)
Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing.
Collaboration with Channel and Partner Marketing to design and execute joint field and MDF programs that accelerate partner ‑ sourced and partner ‑ influenced pipeline.
Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing.
Measurement, Analytics & ROI Accountability

Own the Americas field marketing results, including:
Weekly reporting on marketing ‑ sourced and influenced pipeline
Revenue impact and deal acceleration
Program ‑ level ROI and cost efficiency
Measure and help teams understand success metrics for every field investment to improve decision-making.
Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities.
Leadership & Team Development

Lead, mentor, and scale a team of regional field marketing leaders and managers.
Build a teamwork-first, high ‑ performance, outcomes ‑ driven culture focused on accountability, innovation, and collaboration.
Influence cross ‑ functional stakeholders without relying on heavy process or hierarchy.
Required Qualifications

Experience & Expertise

10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment.
Proven success driving +$1B pipeline and revenue impact in a B2B Saas technology company.
Experience supporting direct sales and channel ‑ led GTM motions.
Strong understanding of enterprise buying cycles, multi ‑ stakeholder deals, and executive audiences.
AI, Data & Modern Marketing Skills

Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI.
Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value.
Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams.
Leadership & Collaboration

Executive ‑ level communication and stakeholder management skills.
Ability to operate effectively in a fast ‑ paced, matrixed, global organization.
Hands ‑ on leadership style with a bias toward action, experimentation, and continuous improvement.
What Success Looks Like

Field marketing is viewed by Sales as a strategic growth engine, not an event function.
AI is embedded into how field programs are planned, executed, and optimized.
Clear, consistent reporting shows how field marketing accelerates pipeline and revenue.
Regional teams execute with teamwork, speed, focus, and confidence—backed by data, not intuition.
Benefits and Total Rewards:
Extreme Networks offers a comprehensive benefits package. Specific benefits vary by country and may include:
Medical, dental, and vision insurance
Flexible work schedules and work-from-home opportunities where role permits
Paid time off, including open time off in eligible markets and statutory leave in all markets
Paid holidays in accordance with local practice
Retirement savings programs, including 401(k) matching in the United States
Employee Stock Purchase Program, where eligible
Adoption assistance and fertility treatment support, where eligible
Flexible spending accounts, where eligible
Employee assistance program
Tuition reimbursement, where eligible
Life and disability insurance
Benefits eligibility is based on country of employment, role, and employment status. Complete benefits details will be provided during the interview process and in the formal offer of employment.
Equal Employment Opportunity
Extreme Networks, Inc. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are committed to taking affirmative action to employ and advance in employment qualified protected veterans, including disabled veterans, recently separated veterans, active-duty wartime or campaign badge veterans, and Armed Forces service medal veterans.
Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (for example, stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks. We encourage people from underrepresented groups to apply.
Fair chance and background checks
Extreme Networks will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, Philadelphia Fair Criminal Record Screening Standards Ordinance, Illinois Human Rights Act, Cook County Human Rights Ordinance, Seattle Fair Chance Employment Ordinance, and the San Francisco Fair Chance Ordinance. An applicant's conviction history will not be considered until after a conditional offer of employment has been made. Following any individualized assessment, applicants will be provided with the opportunity to respond before any adverse action is taken.
Extreme Networks does not seek salary history information from applicants and will not rely on salary history in determining whether to offer employment or in setting compensation.
Reasonable accommodation
Extreme Networks is committed to providing reasonable accommodations to qualified applicants with disabilities throughout the application, interview, and hiring process. If you require a reasonable accommodation to participate in the application or interview process, please contact [insert contact email and phone]. All requests will be handled confidentially.
Use of artificial intelligence in hiring
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