Senior B2B Marketing Manager

Driving demand generation strategies, the full-time Senior B2B Growth Marketing Manager will develop and execute multi-channel marketing campaigns to enhance lead generation and engagement across various healthcare market segments in a remote setting.
Key responsibilities

Build and maintain a demand generation roadmap and integrated marketing programs across multiple channels
Own end-to-end B2B campaign management and lead generation strategy, including defining ideal customer profiles
Manage multi-channel email programs for lead nurturing and collaborate with internal teams on marketing initiatives

Required qualifications

8 to 10 years of experience in B2B demand generation campaigns, preferably in healthcare-related industries
6+ years of experience managing campaigns in Salesforce Marketing Cloud Account Engagement
Strong analytical skills with expertise in paid media, SEO, email marketing, and social channels
Proven ability to drive projects independently and manage budgets for complex campaigns
Bachelor's degree required