Responsibilities
- Manage and execute end-to-end ad creation, from initial hook concepts to final high-performing assets across Meta, Google and other paid channels
- Direct and write high-converting, direct response copywriting across all paid channels
- Brief designers and video editors, and manage the full creative production workflow
- Research competition and market trends continuously to keep our creative edge sharp
- Build and iterate on creative assets that directly support aggressive growth and scaling goals
- Partner closely with the marketing team to align creative output with revenue targets
- Continuously A/B test, analyze data, and optimize creatives based on hard performance metrics, turning insights into the next winning iteration
Qualifications
- The candidate has held the job title Creative Director or its equivalent.
- The candidate has successfully scaled multiple brands to at least multiple 7 figures per month through creative strategy.
- The candidate is deeply well-versed in direct response marketing and current advertising trends.
- The candidate has experience working closely with media buyers to iterate rapidly on creative tests.
- The candidate is a hands-on operator who can write compelling copy and direct visual creation.
- The candidate understands how to research competitors and turn insights into winning ads.
- The candidate understands data metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates to dictate creative decisions.
- The candidate has a background in high growth Direct-to-Consumer (DTC), consumer tech, or premium hardware.
- The candidate previously operated as a lead creative in a fast-moving, aggressive growth environment.
- The candidate takes initiative, cares about results, is fast and focused, and communicates clearly.
- The candidate must work in Pacific Standard Time (PST) or Eastern Standard Time (EST) timezones, with options for in-person or remote work to start.
- The candidate has at least 5 years of experience in creative direction, performance marketing, or advertising.
- The candidate holds a Bachelor's degree in Marketing, Communications, Design, or a related field.