Social Media Content Creator & Assistant

Posting Details

Posting Summary

Working Title
Social Media Content Creator & Assistant

Role Title
Public Relations and Marketing Specialist II

Role Code
29092

FLSA
Nonexempt

Pay Band
03

Position Number
286W0799

Agency
Virginia Western Community College

Division
Virginia Western Community College (Div)

Work Location
Roanoke (City) - 770

Hiring Range
Starting at $16.26/hour, based on qualifications

Emergency/Essential Personnel
No

EEO Category
5-Paraprofessionals

Full Time or Part Time
Part Time

Does this position have telework options? -Telework options are subject to change based on business needs-
No

Does this position have a bilingual or multilingual skill requirement or preference?
No

Work Schedule

29 hours per week - hours/days vary based on College events and activities.

This position may be asked to work occasional evening or weekend hours for event coverage; travel to local meetings and events may also be required.

Sensitive Position
No

Job Description

Virginia Western Community College is a two-year public institution of higher education operating under the Virginia Community College System, a statewide system of community colleges. The College operates under the policies established by the State Board for Community Colleges and the Virginia Western Community College Local Advisory Board.

Virginia Western is located on a 70-acre campus in southwest Roanoke, VA. The service region of the College includes Roanoke, Salem, Roanoke County, Craig County, Franklin County, and southern Botetourt County. The College was established in 1966 and has grown from an initial enrollment of 1,352 to its current annual enrollment of over 9,000 students in credit courses and more than 1,400 enrollments in fast-track workforce and continuing education courses.

Virginia Western Community College is accepting applications for a part-time, temporary Social Media Content Creator & Assistant. It is anticipated that this position will end in December 2026. The Social Media Content Creator & Assistant works directly with the Social Media Specialist to bring the Virginia Western story to life. This role is responsible for the end-to-end production of digital content that documents and promotes the campus experience. This role focuses on capturing high-quality multimedia assets, executing short-form video strategies, and managing day-to-day community engagement to strengthen the College's brand presence across social platforms. By maintaining high standards for accessibility and brand voice, the position ensures that Virginia Western's digital communication remains inclusive, timely, and aligned with institutional goals. The role requires a balance of creative storytelling, technical editing skills, and administrative reliability to support the College's broader recruitment and retention efforts.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications
Education, training and/or experience in social media, communications, marketing or related field.
Experience developing engaging and persuasive marketing and/or social media content.
Experience collaborating with others to create and execute content.
Must demonstrate proficiency in Microsoft Office applications, including Outlook, Word and Excel, as well as CapCut and Canva.
Exceptional written and verbal communication skills, with the ability to craft professional, relatable, and persuasive content tailored to diverse stakeholders and audience segments.
Knowledge of current social media platforms-specifically Instagram, Facebook, and LinkedIn-including their unique algorithms, emerging trends, and audience demographics.
Proficiency in mobile and desktop multimedia tools (e.g., CapCut, Canva, Adobe Premiere) and a strong understanding of lighting, framing, and audio quality for mobile-first production.
Adherence to digital accessibility standards, including ADA and WCAG compliance for alt-text, closed captioning, and visual contrast.
Strong organizational and time-management skills, with a proven ability to prioritize multiple projects and meet strict deadlines with high accuracy and minimal supervision.
Proactive interpersonal skills to build relationships with campus partners and the confidence to approach students, faculty, and staff spontaneously for content capture.
Skill in community management and reputation monitoring, including the ability to moderate comments with tact, manage difficult interactions, and maintain a consistent brand voice.
Competence in using content management systems (WordPress) and the Microsoft Office suite.
Ability to analyze digital metrics to evaluate content effectiveness and identify organic, on-campus storytelling opportunities that align with the College's strategic goals.
A collaborative and detail-oriented approach to ensure all content is accurate, on-brand, and of the highest quality.
A proactive mindset toward problem-solving, with the ability to suggest improvements and drive projects forward in a fast-paced environment.
Additional Considerations

Higher education experience preferred.
Demonstrated experience working with various stakeholders, including traditional and adult learners, internal team members, internal College partners, and external community partners, to collaborate on content development and execution preferred.
Experience in digital reputation management or basic public relations, including responding to negative feedback or sensitive community issues preferred.
Proficiency in a project management system, such as Trello, is preferred.
Proficiency in Adobe Creative Cloud preferred.

Operation of a State Vehicle
No

Supervises Employees
No

Required Travel

Anticipated to be minimal

Posting Detail Information

Posting Number
WGE_3219P

Recruitment Type
General Public - G

Number of Vacancies
1

Position End Date (if temporary)

Job Open Date
06/11/2026

Job Close Date
06/30/2026

Open Until Filled
No

Agency Website
www.virginiawestern.edu

Contact Name
Sarah Miller

Email
hrapps@virginiawestern.edu

Phone Number
5408577283

Special Instructions to Applicants

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link:

https://www.dars.virginia.gov/drs/cpid/PWContact.aspx

or call DARS at 800-552-5019, or DBVI at 800-622-2155

Only complete, on-line applications will be accepted. Applicants MUST complete all applicable sections of the application in order for online application materials to receive full consideration during the recruitment process. Submission of online application may also include a cover letter, resume, transcripts, and/or an "other" document, such as a letter of reference or transcripts, as part of the online application process. Incomplete online applications will not be accepted. Materials submitted via regular e-mail attachment, postal mail, fax, or in-person in lieu of the online application will not be considered. All documents must be received by 11:59 pm (EST) on the closing date. For more specific information regarding the application process at Virginia Western, visit: http://www.virginiawestern.edu/hr/careeropenings.php. Questions about the online application process call 540-857-7282 or 857-7283. Females, minorities, and those with disabilities are encouraged to apply. TTY: "711" or 1-800-828-1120. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), Virginia Western Community College will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes. Virginia Western is committed to Equal Opportunity.

Additional Information

Background Check Statement Disclaimer

The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

EEO Statement

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting
https://jobs.vccs.edu/postings/96958