Executive Director, AI Strategy & Brand Governance

Executive Director, AI Strategy & Brand Governance

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Location:

New York or London

Role Overview
FutureBrand is seeking an

Executive Director, AI Strategy & Brand Governance

to lead the evolution of our Brand Governance practice—bringing together

client leadership, AI-powered product innovation, and hands-on delivery .

This is a senior, hybrid role at the intersection of

brand, technology, and commercialization . It combines:
Building and scaling a

market-facing AI-enabled offer
Owning and evolving our proprietary

OnBrand AI platform
Leading senior client relationships and driving revenue
Delivering complex brand governance programs end-to-end

As brands scale across markets, platforms, and content ecosystems, governance has become a critical driver of

cost efficiency, consistency, and brand value —not just control. {38BC25EB-BE58-46D9-B5BA-FD67C9980BB5}&file=FB_brand governance (2).pptx&action=edit&mobileredirect=true
This role will position FutureBrand at the forefront of that shift—transforming governance into a

data-driven,
AI-powered performance system .

Context: FutureBrand Brand Governance
We define brand governance as the

operating system that turns brand strategy into consistent, trusted behavior at scale . Our approach integrates three pillars:
Brand Guardianship

— roles, responsibilities, decision rights
Brand Compliance

— workflows, processes, approvals
Brand Performance

— measurement, analytics, and optimization

These are enabled through:
Brand Hub platforms

(content, DAM, workflow, reporting)
OnBrand AI , our proprietary AI-driven compliance and performance tool

OnBrand AI – Platform Overview
OnBrand AI is FutureBrand’s

multi-agent brand and design review system , built to:
Assess

visual and verbal compliance

in real time
Provide

automated creative review and feedback
Measure

brand effectiveness and audience resonance
Reduce manual review time and improve consistency at scale

The platform combines:
Computer vision (logo, color, typography detection)
LLM-based reasoning (tone of voice, messaging)
Deterministic rules engines aligned to brand guidelines
Multi-agent workflows across brand elements {38BC25EB-BE58-46D9-B5BA-FD67C9980BB5}&file=FB_brand governance (2).pptx&action=edit&mobileredirect=true

The opportunity now is to

develop this into a fully scalable, commercial product and client offering .

Core Responsibilities

1. Commercial & Client Leadership
Lead commercialization of

AI-enabled Brand Governance solutions , including OnBrand AI
Identify, shape, and convert new business opportunities across clients and the wider network
Act as senior client lead—pitching, selling, and embedding the offer at C-suite level
Translate client challenges into

scalable, productized solutions

2. Product Ownership & AI Strategy
Own the roadmap and evolution of

OnBrand AI

from prototype to scalable product
Define feature development, integrations, and long-term SaaS potential
Partner closely with engineers to translate brand requirements into

technical solutions
Stay at the forefront of AI advancements (LLMs, computer vision, automation) and apply them to:
Brand compliance and governance
Content evaluation and generation
Workflow automation and optimization

3. Brand Governance Practice Leadership
Lead and grow FutureBrand’s

global Brand Governance practice
Define methodologies, tools, and best practices across:
Governance strategy and operating models
Governance playbooks
Brand hub implementation
AI-enabled compliance and performance
Build capability and embed this offer across regions

4. Delivery & Implementation (Hands-On)
Lead and deliver client engagements end-to-end, including:
Brand diagnostics and audits
Governance playbooks and operating models
Workflow and approval system design
Brand Hub and AI tool deployment
Ensure excellence across:
Guardianship

(structures, roles, ownership)
Compliance

(processes, workflows, audit)
Performance

(KPIs, dashboards, measurement)
Step into ongoing programs to ensure continuity, quality, and successful delivery

5. Internal Impact & Capability Building
Embed AI across internal workflows to drive efficiency and margin improvement
Establish standards, governance, and best practices for AI usage
Partner with global teams to scale capability and delivery

Candidate Profile
Experience
15+ years across a combination of:
Brand strategy / brand management
Digital product, platforms, or SaaS
AI, data, or technology-led consulting
Proven experience

building and commercializing new capabilities or products
Strong track record leading

senior client relationships and driving revenue growth

AI & Technical Fluency
Strong understanding of:
AI/ML (LLMs, computer vision, automation)
Product development and platform ecosystems
APIs, integrations, and data-driven systems
Ability to translate between:
Strategic/creative brand needs
Technical implementation requirements
Experience working directly with engineers and product teams

Leadership & Commercial Skills
Entrepreneurial, with a strong

build mindset
Highly credible with senior clients (C-suite)
Excellent storytelling and pitching capability
Experience leading cross-functional, global teams
Comfortable operating in ambiguity and scaling new offers

Success Measures
Revenue growth driven by AI and Brand Governance offerings
Successful scaling and commercialization of

OnBrand AI
Client adoption and expansion of AI-enabled governance solutions
Delivery excellence and client satisfaction
Measurable efficiency gains in delivery and workflows
Growth and maturity of the global Brand Governance practice

Salary Range: $200,000 - $230,000 (to commensurate with experience)

Equal Employment Opportunity

We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways,
and we want to hear from those who think differently from us. We truly believe in the strength of
diversity and the richness it can bring. By bringing different people together great things happen.

FUTUREBRAND is an equal opportunity employer (EEO). xsgimln We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, genetic information, or any characteristic protected by federal law. We will not ask about incarceration history at any point in the application process.