Senior Digital Experience Specialist

Make a global impact-join Repligen.
We're united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success-where every voice matters and every contribution drives progress. Join us!

As a Digital Experience Specialist, you will support the development, optimization, and management of digital content across Repligen's web platforms while partnering closely with Digital Marketing leadership on the ongoing growth, optimization, and operational support of the Shopify eCommerce experience. Your role will focus on enabling high-performing, AI-optimized content within modern CMS and DXP platforms, ensuring content is structured for discoverability across both traditional search and emerging AI-driven search experiences, while contributing to ongoing improvements in eCommerce performance, UI/UX, conversion, accessibility, and overall customer experience.

Make a global impact-join Repligen.
We're united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success-where every voice matters and every contribution drives progress. Join us!

"This role is expected to model our Leadership Behaviors-Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results-in all aspects of work."

General Responsibilities:

Support website and eCommerce content strategies that align with organizational goals and digital marketing initiatives.
Partner with Digital Marketing leadership to support the ongoing optimization and day-to-day operations of the Shopify eCommerce experience.
Collaborate cross-functionally with digital marketing, creative, product, analytics, and operations teams.
Optimize website and eCommerce experiences for SEO, AI search visibility, UI/UX, accessibility, and conversion performance.
Utilize analytics and AI-driven insights to inform content and eCommerce optimization decisions.
Ensure consistency in content structure, product presentation, branding, and overall digital experience standards.
Support ongoing testing and optimization efforts to improve customer engagement and conversion rates.
Stay current with SEO, AI search trends, generative AI tools, UI/UX best practices, and evolving digital experience technologies.
Specific Responsibilities:

eCommerce Management & Growth (Shopify):

Partner with Digital Marketing leadership to support the day-to-day operations and ongoing optimization of the Shopify eCommerce experience, including product updates, merchandising, and site performance
Optimize product pages, category structures, and on-site merchandising to improve conversion rates and average order value
Support promotions, campaigns, and product launches in collaboration with marketing and product teams
Monitor eCommerce performance metrics including revenue, conversion rate, cart abandonment, and user behavior
Identify opportunities to improve the customer journey, checkout experience, and overall UI/UX
Collaborate with development teams on Shopify enhancements, integrations, and feature improvements
Content Operations & Enablement:

Build, update, and publish website and eCommerce content across pages, landing experiences, and product content
Partner with marketing teams to intake, structure, and deploy content effectively across digital platforms
Ensure content is properly formatted, tagged, and aligned with templates, taxonomy, and content models
Maintain content accuracy, consistency, governance, and timeliness across digital properties
Support content workflows, approvals, and publishing schedules within CMS and DXP platforms
SEO, AI Search & Content Optimization:

Optimize content for both traditional SEO and emerging AI-driven search experiences, including generative search and answer engine optimization
Structure content using best practices for AI discoverability, including semantic markup, structured data, and clear content hierarchies
Support keyword, intent-based, and conversational search optimization strategies
Utilize tools such as SEMrush and analytics platforms to identify optimization opportunities and performance trends
Monitor search rankings, AI search visibility, and content performance across digital channels
Continuously refine content to improve discoverability across both traditional search engines and AI-generated experiences
Analytics & Data-Driven Decision Making:

Leverage analytics platforms such as GA4, Power BI, and eCommerce reporting tools to track digital performance
Analyze key metrics including traffic, engagement, conversion rate, revenue, and user journeys
Partner with analytics and digital teams to support dashboards and reporting frameworks
Utilize insights to support A/B testing, merchandising strategies, UI/UX improvements, and content optimization decisions
Personalization & User Experience:

Support implementation of personalized content and product experiences based on user behavior, segmentation, and intent data
Collaborate with marketing and technology teams to support dynamic content delivery and AI-driven recommendations
Contribute to conversion rate optimization initiatives across both website and eCommerce experiences
Help ensure a seamless, accessible, and consistent digital experience across devices, regions, and user segments
CMS, DXP & AI Tool Utilization:

Manage and publish content within CMS and DXP platforms such as Pimcore, Shopify, WordPress, or similar systems
Ensure proper content structuring, tagging, taxonomy, and governance across digital platforms
Utilize AI tools such as ChatGPT, Claude, and other generative AI platforms to support content optimization, tagging, workflow efficiency, and performance insights
Collaborate with development teams on templates, components, and integrations that support scalable and AI-ready content delivery
Maintain governance standards including workflows, version control, and publishing processes
Cross-Functional Collaboration:

Partner with digital marketing, demand generation, and lifecycle marketing teams to support campaigns and revenue initiatives
Work closely with creative and content teams to ensure accurate implementation of approved content and brand standards
Collaborate with SEO, analytics, UX, and development teams to improve digital performance across platforms
Emerging Capabilities & Innovation:

Support AI-driven content optimization, product recommendations, and personalization initiatives
Assist with implementation of AI-powered search, conversational experiences, and intelligent content delivery
Explore emerging AI tools and digital technologies that improve efficiency, scalability, and customer experience
Contribute to broader digital transformation initiatives across web, commerce, and digital experience platforms
Qualifications and Experience:

Bachelor's degree in Marketing, Communications, Digital Media, or related field
3 to 6 years of experience in website management, eCommerce, digital experience, or content operations roles
Experience supporting Shopify or similar eCommerce platforms
Experience working within CMS and DXP platforms such as Pimcore, WordPress, or similar systems
Strong understanding of SEO and emerging AI search optimization strategies
Experience with analytics platforms such as GA4, Power BI, and eCommerce reporting tools
Familiarity with AI tools such as ChatGPT, Claude, or similar platforms for content and workflow optimization
Ability to translate data and insights into actionable optimization recommendations
Experience supporting personalization, UI/UX, and conversion optimization initiatives preferred
Strong attention to detail, organization, and process management skills
Excellent collaboration and communication skills
Experience working in cross-functional and global environments is a plus.

Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the United States of America is $95,000-110,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.