Product Strategy GTM & Execution Vice President
As a Product Strategy GTM & Execution Vice President within the Fusion organization, you will promote sustained, high‑touch engagement with business units across JPMorganChase to accelerate Fusion (AI & Data Platform) adoption – from initial awareness through to client‑facing solution development. This Vice President operates by building relationships with product leaders and within user business group, understanding their problems, crafting tailored narratives, and converting skepticism into active platform adoption.
The role bridges the gap between platform awareness and actual utilization by conducting interviews, validating personas, creating “so what” narratives, managing content across multiple digital channels, building & executing product & platform roadshows, and developing lighthouse customers (key success cases). Success is measured by the number of business units progressing through the adoption journey by driving Go‑to‑Market and Product Marketing initiatives.
Job Responsibilities
- Conduct structured audience and qualitative research within target business units – including stakeholder interviews, gap identification, and persona validation & definition – synthesizing findings into actionable Intelligence Briefs and one‑page narratives that inform engagement strategy.
- Translate Fusion's complex technical capabilities spanning data mesh, model serving, knowledge bases, agentic AI, and governance infrastructure into compelling, outcome‑anchored narratives tailored to diverse audiences.
- Author persona‑specific message variants, line of business narratives, use‑case playbooks, and objection‑handling content, writing clearly and persuasively for audiences ranging from CDAOs to data engineers.
- Map decision‑makers, influencers, users, and blockers within each target business unit and design tailored engagement strategies that build trust and move stakeholders from awareness to commitment over time.
- Lead and facilitate lunch‑and‑learns, roadshows, executive briefings, and stakeholder meetings – adjusting depth, tone, and format based on the audience.
- Coordinate key initiatives across the Fusion product team, customer success, and business users to keep execution on track and maintain engagement.
- Develop lighthouse customers by identifying, nurturing, and documenting early adopters whose outcomes serve as proof‑points and reference cases for broader GTM storytelling.
- Partner with Fusion product and engineering leaders to extract business implications tied to technical product and platform capabilities, ensuring narratives remain accurate, current, and grounded in reality.
- Operate in close partnership with the Fusion Product Management, CDAO Engineering, Product Marketing, Customer Success, Business Stakeholders, and other technology leaders to align messaging and execution.
- Drive measurable progression of business units through the Fusion adoption journey – from awareness to engaged to usage on the platform – while keeping business unit users continuously engaged.
- Feed lighthouse customer stories and proof‑points back into the GTM narrative to strengthen platform credibility, accelerate subsequent adoption cycles, and deepen stakeholder relationships reflected in repeat engagement requests and executive sponsorship within target lines of business.
Required Qualifications
- 5+ years of career experience in strategy consulting, product management, product marketing management, solutions consulting, or technology‑focused strategy roles.
- Background ideally within leading consulting firms, financial services, or large‑scale technology organizations.
- Demonstrated success supporting B2B and enterprise GTM organizations.
- Deep experience in GTM Strategy and Execution.
- Experience leading or contributing to adoption or change management programs where success required sustained engagement, not a single campaign.
- Proven ability to navigate multi‑stakeholder environments where decision‑making authority is distributed and influence matters more than hierarchy.
- Skilled at conducting qualitative research and synthesizing findings into concise written outputs.
- Skilled at authoring persuasive narratives for diverse audiences.
- Confident presentation skills across settings and seniority levels.
- Project management discipline to keep initiatives and programs on track in ambiguous, fast‑moving environments.
Preferred Qualifications
- Experience marketing or positioning a platform or infrastructure product to internal or enterprise audiences, with a focus on B2B rather than consumer/B2C contexts.
- Familiarity with data and AI platform ecosystems, including concepts such as data mesh, model serving, and governance infrastructure – not at an engineering level, but enough to extract business implications from technical discussions.
- Experience building customer advocacy pipelines, including case studies, reference development, and outcome‑based proof‑points.
- Demonstrated comfort operating in large, matrixed organizations with complex stakeholder landscapes.
- Strong business translation ability – converting complex technical platform capabilities into language that resonates with business leaders, analysts, and technical decision‑makers alike, anchoring to business outcomes.
- Deep capability in qualitative research and consultative discovery, paired with narrative craft that produces clear, persuasive, and concise communications; excels at stakeholder mapping and relationship‑building.
- Combines confident presentation and facilitation skills with the operational discipline of program management, maintaining momentum even when engagement faces friction.
Equal Employment Opportunity
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans.
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