About the role
As Group Director, Strategy, you will be the senior strategic lead on one of DEPT®'s largest and most complex accounts: a major enterprise brand operating across multiple consumer divisions, each with distinct audiences, commercial objectives, and creative needs. You will set the intellectual direction for how this brand shows up across organic, paid, owned, and creator channels, developing content strategies and connection ecosystems that hold together at the portfolio level while staying precise enough to drive platform‑level decisions.
Responsibilities
- Own integrated social and content strategy across organic, paid, owned, and creator channels for a multi‑divisional enterprise account, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level.
- Develop campaign platforms and content strategy frameworks that translate brand positioning into scalable, cross‑channel programs, advising senior clients on market positioning, messaging architecture, and go‑to‑market strategy at a leadership level.
- Lead audience intelligence and cultural insight development: social listening programs, trendspotting, persona development, and deep cultural research that operates at the level of subculture and community specificity.
- Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with enough precision and conviction that the work has somewhere real to go.
- Develop go‑to‑market strategies, platform and channel strategies, and content ecosystem frameworks that span always‑on programming and campaign work across a complex, multi‑division business.
- Collaborate with comms planners from DEPT®’s Media Strategy & Planning team and partner agencies within the IAT, contributing integrated thinking that strengthens how paid, owned, earned, and shared channels work together without losing the content and cultural thread that anchors this role.
- Manage, mentor and develop strategists on the account, creating the conditions for strong work while remaining personally accountable for the quality and rigor of the strategic output.
- Bring structure to a fast‑moving, high‑volume account environment. That means sequencing priorities, building frameworks that hold up when scope changes, and keeping the strategic direction clear when the work around it shifts.
Qualifications
- 12+ years of experience in strategy, with meaningful depth in social and content strategy, cultural intelligence, and audience analysis built inside agency environments where the work is both rigorous and deadline‑driven.
- Fluency in how modern social works: algorithmic content distribution, paid amplification mechanics, creator ecosystems and the commerce layers being built inside them, and how AI‑influenced search is reshaping content visibility and discovery.
- Demonstrated experience leading complex, multi‑divisional accounts, ideally within an IAT or multi‑agency model, with a track record of maintaining strategic coherence across a business that does not operate as a single unified brand.
- The research and listening skills to build audience intelligence programs that produce real outputs: personas grounded in behavioral and cultural data, trend analyses that inform decisions, and social listening insights with enough rigor to shape strategy rather than decorate it.
- Brief‑writing standards that reflect genuine craft, producing briefs that create useful constraints, build a clear point of view, and give creative problems worth solving.
- Enough fluency in connections planning and full‑funnel thinking to collaborate credibly with media strategists and comms planners, translating content and cultural strategy into channel roles and integrated frameworks.
- Comfort working closely with analytics and data teams to develop social intelligence dashboards, interpret performance reports, and translate findings into strategic decisions. You do not own the measurement function, but you know how to use data to pressure‑test your thinking and articulate the business impact of the work.
- Leadership experience that has developed people, not just managed headcount. You know where someone is in their growth and how to meet them there.
- The client presence and communication clarity to lead weekly engagements, build trust with senior stakeholders across a multi‑agency structure, and hold a strategic point of view under pressure.
Compensation
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40‑hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range
$176,300 — $225,000 USD
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
EEO and Disability Accommodations
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. If you need accommodations, let us know – we’re fully confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.