The Director, Digital Strategy & eCommerce is a commercial leader responsible for the revenue performance of the organization's digital ecosystem, including consumer-facing websites, partner portals, and mobile applications. This role owns the strategy that drives customer acquisition, digital engagement, conversion, and revenue growth across all digital channels.
This is a growth and revenue leadership position—not a technology roadmap role. The successful candidate will combine brand strategy, performance marketing, conversion optimization, and digital commerce expertise to create seamless customer journeys from discovery through booking, engagement, and post-purchase interactions
The role requires a commercially focused, creatively ambitious, and analytically driven leader who can define success across digital touchpoints, deliver measurable business outcomes, and lead cross-functional teams to achieve revenue target
Key Responsibilit
- wthOwn the commercial performance of all digital channels, including websites, partner platforms, and mobile applicatio
- ns.Drive revenue growth, customer acquisition, conversion, and digital engageme
- nt.Develop and execute end-to-end digital channel strategies across acquisition, conversion, retention, and ancillary revenue generati
- on.Partner with Finance and Revenue Management to forecast revenue, evaluate ROI, and report performance to executive leadersh
- ip.Manage digital channels with a P&L mindset, prioritizing investments based on business impact and growth opportuniti
es.Customer Acquisition & Demand Generat
- ionDevelop innovative, insight-driven acquisition strategies across paid, organic, content, SEO, CRM, partnerships, and emerging channe
- ls.Collaborate with Brand, Content, CRM, Media, and Communications teams to create integrated customer acquisition progra
- ms.Identify new audience segments and growth opportunities through data, market insights, and business case developme
- nt.Ensure digital experiences are both high-performing and aligned with brand standar
ds.Conversion Optimization & Digital Comme
- rceOwn the end-to-end conversion funnel with a focus on reducing friction and increasing bookings and transactio
- ns.Lead testing and optimization programs, including A/B and multivariate testi
- ng.Partner with analytics teams to identify customer behavior trends, conversion barriers, and improvement opportuniti
- es.Establish performance benchmarks and continuously improve digital conversion metri
cs.Digital Ecosystem & Customer Journey Strat
- egyCreate a cohesive digital experience across web, mobile app, and physical/digital customer touchpoin
- ts.Define strategies that connect pre-purchase, in-product, and post-purchase experiences into a unified customer journ
- ey.Collaborate with Product, Technology, and Experience teams to ensure platform capabilities support commercial objectiv
- es.Leverage personalization, AI, and automation technologies to improve customer engagement, conversion, and retenti
on.Leadership & Stakeholder Managem
- entLead and develop a team of senior managers and digital professiona
- ls.Own and prioritize the digital enhancement roadmap based on business impact and R
- OI.Align cross-functional stakeholders across Marketing, Product, Technology, Analytics, CRM, Customer Experience, and external partne
- rs.Present digital strategy, performance insights, and investment recommendations to executive leadersh
- ip.Manage vendor and agency relationships supporting digital commerce, analytics, personalization, and optimization initiativ
es.Qualificati
- ons10+ years of experience in digital commerce, eCommerce, growth marketing, or digital strate
- gy.Proven experience owning a digital revenue channel with accountability for acquisition, conversion, and revenue performan
- ce.Strong background in digital acquisition strategy, customer journey optimization, and conversion rate optimization (CR
- O).Expertise in A/B testing, multivariate testing, digital merchandising, and performance analyti
- cs.Experience managing large-scale digital ecosystems across web, mobile applications, and customer touchpoin
- ts.Strong analytical skills with the ability to translate data into actionable business strategi
- es.Experience developing business cases, ROI models, and executive-level recommendatio
- ns.Demonstrated success leading high-performing teams and influencing cross-functional stakeholde
- rs.Knowledge of AI-driven personalization, automation, and emerging digital commerce technologi
- es.Excellent executive communication, presentation, and stakeholder management skil
- ls.Bachelor's degree required; advanced degree preferr