Marketing Coordinator

Position Overview
We are seeking a motivated and detail‑oriented Marketing Coordinator to join our team. This individual will play a key role in managing and coordinating marketing efforts across internal teams and external agency partners. The ideal candidate is a strong communicator with a creative mindset, solid organizational skills, and a working knowledge of modern marketing strategies—particularly within B2B and industrial markets.

Key Responsibilities
Agency & Campaign Management

Manage and coordinate relationships with external, industry‑specific marketing agencies

Coordinate and oversee large‑scale marketing campaigns across multiple partner firms

Review and approve editorial and marketing content produced by external teams

Plan and manage time‑sensitive marketing campaigns from conception through execution

Connect external agency teams with internal subject‑matter experts

Maintain consistent brand guidelines and quality standards across all teams and channels

Research and evaluate potential new agency partnerships

Digital Marketing & Web Presence

Oversee external website marketing efforts and collaborate with the web development team

Manage multi‑phase website design and development projects

Coordinate SEO strategy review and refinement with external teams

Content & Creative Development

Assist with writing and reviewing short‑ and long‑form content for social media and editorial publications

Develop new digital and physical marketing graphics and literature

Collaborate with internal and external teams to conceptualize and produce new marketing materials

Ensure all content adheres to brand guidelines and meets quality and accuracy standards

Maintain an ongoing pipeline of new and refreshed marketing materials

Vendor & Physical Materials Management

Coordinate the procurement of physical marketing materials from vendors

Build and maintain relationships with current vendors; identify and develop relationships with new vendors

Manage physical marketing material inventory

Coordinate with internal and external sales teams on shipment and tracking of physical materials

Trade Shows & Events

Oversee planning and execution of company participation in industry trade shows

Handle trade show booth space reservations and logistics

Coordinate material shipment to and from events

Develop marketing campaigns specific to individual trade show events

Collaborate with external agencies on event‑surrounding marketing efforts

Assist with travel and lodging coordination for attending team members

Maintain, update, and continuously improve trade show materials

Manage company sponsorships of industry events

Strategy & Reporting

Stay current with emerging marketing strategies, tools, and industry trends

Regularly evaluate the effectiveness of current marketing strategies and campaigns

Review campaign performance and relevant KPIs; make data‑informed adjustments

Exercise sound judgment to address underperforming marketing efforts

Generate marketing reports and present findings to company leadership

Support additional marketing‑related tasks and projects as needed

Requirements
Required

Fluent in English with strong written and verbal communication skills

Ability to write, review, and edit short‑ and long‑form content for professional marketing purposes

Creative mindset with the ability to generate new and unique ideas

Excellent leadership and team management skills

Strong attention to detail and organizational abilities

Effective time management skills with the ability to manage multiple priorities

Ability to collaborate across diverse teams and departments

Proficient in Microsoft Office Suite (Word, Excel, Outlook, etc.)

Self‑motivated with strong problem‑solving capabilities

Current knowledge of modern marketing methodologies, particularly for B2B sales models

Willingness and ability to travel domestically and internationally

Preferred

Prior experience in a marketing role, preferably at a manufacturer or B2B company

Prior experience in team leadership or management

Formal marketing education from an accredited institution (degree, certification, or equivalent coursework)

Experience as a graphic designer or visual content creator in a corporate setting

Proficiency with Adobe Creative Cloud Suite or comparable design software

Experience with LinkedIn Ads, Google Ads, or other digital marketing campaign platforms

Knowledge of Search Engine Optimization (SEO), keyword strategy, and Generative Engine Optimization (GEO / AI search)

Experience with industrial trade shows, including material management and event logistics

Proficiency with intermediate or professional‑grade photography and videography equipment

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