Media Planning Associate

Media Planning Associate
FanDuel is looking for a Media Planning Associate to help support the Investment Strategy & Media Planning team through campaign planning, optimization, and reporting focusing on FanDuel Sportsbook Product. The ideal candidate will have strong experience in paid media strategy and planning in high‑paced, dynamic environments for industry‑leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media planning. If you have a passion for sports, casino & betting and are a proven digital marketing leader, we’d love to hear from you.

Responsibilities

Support the planning, optimization and reporting of media strategy.

Assist with up-leveling our channel mix allocation through operationalizing measurement signals and coordinated test and learn agenda.

Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results.

Identify white space opportunities and execute plans to understand their impact.

Assist in analyzing performance data and identifying insights to inform optimizations and future testing.

Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps.

Assist in media briefing and planning process along with ongoing budget management and portfolio optimization.

Own centralized documentation and process tracking.

Help ensure accurate reporting, billing and pacing in collaboration with internal stakeholders.

Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities.

Qualifications

1-2 years of hands‑on paid media experience with a focus on investment, performance planning strategy and reporting.

Strong analytical and communication skills, with the ability to translate data into clear, actionable insights.

Familiarity with optimizing campaign strategy toward performance goals such as CPA and ROAS is a plus.

Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus.

Experience in leveraging MMM insights is a plus.

Solid understanding of paid media fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting.

Highly detail‑oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast‑paced environment.

Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends.

Benefits
We treat our team right. We offer health, vision, dental, and life insurance, as well as 401(k) matching and paid time off. Additional benefits include generous paid personal time off, 14 paid holidays, commuter benefits, pet insurance, and more. Benefits vary by location, role, and level.

Compensation
The applicable hourly range for this position is $35.10 - $43.75 USD, dependent on experience, location, business needs, and market demand. This role may also include short‑term or long‑term incentive compensation, cash bonuses, and stock program participation.

Equal Opportunity Employer
FanDuel is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We also provide reasonable accommodations for qualified individuals with disabilities.

Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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