Media Strategist: Haslam College of Business, Marketing & Public Relations - UTK

Job Description
This position oversees the development and promotion of a business college podcast and related digital marketing campaigns. The role requires strong command of the written word and a background in editorial content creation. It blends content strategy, research, digital storytelling, and audience engagement to expand reach and impact of podcast programming across digital platforms. The Media Strategist unites communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility, reputation, and audience engagement of Haslam’s podcast initiatives and digital marketing efforts, supporting college and institutional storytelling and outreach.

Responsibilities

Serve as the subject matter expert to inform and shape the content of the HCB podcast

Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests

Develop and present episode concepts, discussion topics, and interview questions

Prepare background research and briefing materials for podcast episodes

Coordinate editorial planning, content calendars, and podcast-related activities

Align podcast themes and messaging with institutional brand, mission, and storytelling goals

Identify trends in higher education and student life to inform episode topics

Draft episode outlines, show notes, titles, and promotional copy

Review and refine content to ensure accuracy, clarity, and consistency with university standards

Evaluate listener feedback and engagement metrics to inform future content decisions

Digital Marketing & Promotion

Develop and execute digital marketing strategies to promote podcast episodes and related initiatives

Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels

Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement

Generate data-informed improvements to content strategy and digital outreach

Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials

Social Media Management & Engagement

Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement

Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community

Analyze social media and podcast performance metrics to inform content and promotional strategies

Be primary content creator and manager of college-owned podcast social media accounts

Report podcast analytics to college partners and administration

Collaboration & Support

Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion

Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies

Perform other related duties as assigned

Qualifications

Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field

Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development

Applicants must be legally authorized to work in the United States on a full‑time basis without need now or in the future for sponsorship for employment‑based visa status.

Required Qualifications

Excellent organizational and project management skills

Strong research and interview preparation abilities

Creative thinker with attention to detail

Ability to work collaboratively and manage multiple priorities in a deadline‑driven environment

Strong writing and editing skills with the ability to tailor content for multiple platforms

Working knowledge of SEO principles and digital content optimization

Experience managing social media platforms and engagement strategies

Preferred Qualifications

Experience working in higher education, media, or mission‑driven organizations

Familiarity with podcast production workflows, platforms, and distribution channels

Experience using analytics tools to measure digital performance

Basic knowledge of audio or video editing tools

Work Location

Location: Knoxville, TN

This position is hybrid, with 4 days in office and 1 day remote

Compensation And Benefits

UT market range: 09

Find more information on the UT Market Range structure here

Find more information on UT Benefits here

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