Marketing and Communications Coordinator

The Position

As a member of the Downtown Manager's Office, Marketing & Communications will work closely with the Downtown Manager on key marketing and public relations initiatives. The position reports directly to the Downtown Manager. The Marketing & Communications Coordinator will assist in projects that embrace strategic direction and development of tactical approaches related to the planning, development, and implementation of the organization's marketing strategies, stakeholder communications, and public relations activities, graphic design initiatives as well as helping to build and manage the Downtown's brand to raise awareness of the organization and Downtown Albany.
Essential Functions

Works closely with staff on communications that model and promote the mission, vision, and values of Downtown Albany.
Develops and manages events, programs, and projects that meet the objectives of the City of Albany's Downtown Department.
Advocates for the downtown and provides information to business owners, property owners, city officials and staff, and other interested persons.
Exhibits a positive and energetic source for long‑term revitalization of Downtown Albany and supports the downtown program throughout the community by promoting excellence in good business practices.
Develops, plans, implements, and oversees designated downtown events, programs, and organizational gatherings.
Co‑ordinates with community partners such as the Convention & Visitor's Bureau, venue management, Albany State, Albany Technical College, the business community and other City and County departments.
Manages volunteer chairs and committee members to ensure that all events are delivered on time, within budget, and at the desired level of quality.
Supports volunteer and committee relationships, enhances event execution and revenue.
Provides support to other community organizations events to help ensure their success when requested by the organization.
Identifies or proposes potential business deals by contacting potential partners; discovers and explores opportunities.
Develops monthly and annual reports of activities, successes, and future goals and initiatives.
Maintains knowledge about the four‑point Main Street approach to downtown revitalization.
Produces detailed proposals for events, including timelines, venues, suppliers, legal obligations, staffing, and budgets.
Creates procedures for all major processes and oversees event administration in accordance with policies, strategies, and mission of the Downtown and City.
Improves event management experience and process.
Develops and manages event organization structure and procedures, motivation of volunteers, income and expenditures, community relations, service, and promotion.
Prepares and sends timely communications such as save‑the‑date notices and invitations; works with the City's Public Information Officer department, media, and marketing vendors to develop advertising materials and marketing plans for downtown events.
Develops materials and works with Public Information Officer staff to create messaging, branding, and marketing materials for events, including collateral, electronic, and social media promotions.
Maintains continuity and consistency with the downtown's branding and reputation by standardizing event operational procedures.
Acts as key contact at all events to ensure success.
Grows media presence and enhances the downtown's webpages and visibility with social media sites such as Facebook, Twitter, Instagram, Linkedin, and others.
Develops and shares a robust, strategy‑driven master downtown events calendar on the website and social media outlets.
Participates in the maintenance and beautification strategies of the downtown by supporting applicable operational practices and building networking relationships with the City's facilities department, public works, and other partners.
Outreaches with Downtown Albany businesses to ensure appropriate information is disseminated to all constituents.
Assists with business retention, expansion, and recruitment, including providing information, expertise, and appropriate referrals to business owners; markets Downtown Albany to outside businesses; works with developers and building owners to enhance the quality of retail and commercial space.
Generates reports and engages in general administrative work as needed.
Assists with negotiation and review of event contracts and agreements; organizes speakers, recruitment, talking points, bios, event information, profile pictures, and uploads presentations.
Prepares press releases and coordinates with promoters and interested organizations; advises on media advertising and promotional concepts and budget.
Processes documentation associated with downtown operations within established procedures and timeframes; distributes documentation or maintains records.
Compiles and monitors statistical data pertaining to downtown operations; performs research; analyzes trends; prepares or generates reports; maintains records.
Manages and coordinates downtown projects and activities; prepares forms, reports, correspondence, rate studies, surveys, agendas, proposals, spreadsheets, budgets, or other documents.
Operates a computer to enter, retrieve, review or modify data in computer database; verifies accuracy, makes corrections, and uses software programs efficiently.
Assists small businesses by interacting effectively, professionally, and in high‑visibility situations with the public, explaining City policies and procedures.
Prepares short‑term and long‑term promotional event‑driven objectives and marketing strategies; uses social media marketing, branding, and other methods to advertise programs.
Develops and implements a Main Street approach for the business and residential district, including obtaining sponsorship and donors to promote public awareness and use of commercial and residential districts.
Attends meetings; serves on committees as needed; prepares agendas for committee and board meetings; takes dictation; reviews or transcribes meeting minutes.
Creates and maintains accounting records using QuickBooks and JD Edwards software; reconciles accounts; assists accounting department in running and customizing reports; performs banking functions as required.
Regularly meets with business owners to answer questions, provides technical assistance, explains program information, and resolves problems; assists with reviewing requests for funds; coordinates and facilitates training and orientation workshops.
Performs special assignments and organizes special projects in support of small business development and Downtown Albany.
Compiles and tracks administrative and statistical data for Downtown Albany; performs research; calculates; analyzes trends; prepares or generates reports; maintains records and drop‑box account.
Manages content and flow of all outbound communications, including the website, e‑newsletter, social media channels, annual report, and print advertising.
Develops and oversees production and implementation of all marketing and special events and secures sponsorships and partnerships to offset costs and cross‑promote.
Supervisory Responsibilities

This job has no supervisory responsibilities.
Minimum Qualifications

A bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred. An associate degree combined with relevant work experience and/or professional certificates may also be considered in lieu of a bachelor’s degree. The preferred candidate will have knowledge and skill in graphic design; video capabilities will be a plus.
Certificates, Licenses, Registrations

Must possess and maintain a valid Georgia Driver’s License.
Core Competencies

Use of Technology

– Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Job Knowledge

– Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Continuous Learning

– Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Analytical

– Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Design

– Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Problem Solving

– Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem‑solving situations; uses reason even when dealing with emotional topics.
Project Management

– Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
Managing Customer Focus

– Promotes customer focus; establishes customer service standards; provides training in customer service delivery; monitors customer satisfaction; develops new approaches to meeting customer needs.
Cooperation

– Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co‑workers; works cooperatively in group situations; resolves conflicts.
Communications

– Expresses ideas and thoughts verbally and in written form; exhibits good listening and comprehension; keeps others adequately informed; selects appropriate communication methods.
Customer Service

– Manages difficult or emotional customer situations; responds promptly; solicits feedback; meets commitments.
Oral Communication

– Speaks clearly and persuasively; listens and clarifies; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork

– Balances team and individual responsibilities; gives and welcomes feedback; contributes to building a positive team spirit; supports group success.
Written Communication

– Writes clearly and informatively; edits work for spelling and grammar; varies style; presents numerical data effectively.
Team Leadership

– Fosters team cooperation; defines roles; supports problem solving; ensures progress; acknowledges accomplishments.
Change Management

– Develops implementation plans; communicates changes effectively; builds commitment; monitors transition and evaluates results.
Impact & Influence

– Pursues and wins support for ideas; influences key decision‑makers; achieves win‑win outcomes; uses authority appropriately.
Conflict Resolution

– Encourages open communication; confronts difficult situations; maintains objectivity; uses negotiation skills to resolve conflicts.
Business Acumen

– Understands business implications; displays orientation to profitability; demonstrates market knowledge; aligns work with strategic goals.
Cost Consciousness

– Works within approved budget; implements cost‑saving measures; conserves resources.
Diversity

– Demonstrates knowledge of EEO policy; respects cultural differences; promotes a harassment‑free environment; builds a diverse workforce.
Ethics

– Treats people with respect; keeps commitments; works with integrity; upholds organizational values.
Organizational Support

– Follows policies; completes administrative tasks; supports organization’s goals; respects affirmative action and diversity.
Strategic Thinking

– Develops strategies; understands strengths and weaknesses; analyzes market and competition; identifies threats and opportunities; adapts strategy to changing conditions.
Personal Appearance

– Dresses appropriately; keeps self well‑groomed.
Achievement Focus

– Sets and achieves goals; demonstrates persistence; measures self against excellence; takes calculated risks.
Adaptability

– Adapts to changes; manages competing demands; changes approach as needed.
Attendance/Punctuality

– Consistently on time; ensures responsibilities covered when absent.
Dependability

– Follows instructions; takes responsibility; commits to long hours when necessary.
Initiative

– Volunteers; undertakes self-development; seeks increased responsibilities.
Innovation

– Displays original thinking; generates suggestions for improvement; presents ideas attractively.
Judgment

– Makes sound decisions; explains reasoning; includes appropriate people.
Planning/Organizing

– Prioritizes and plans activities; manages time; organizes tasks; creates realistic action plans.
Quality

– Demonstrates accuracy; seeks improvement; monitors own work.
Additional Information – The City of Albany, Georgia is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the City of Albany, Georgia will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. No benefits available.

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