Digital Marketing Coordinator

Job Description
The Digital Marketing Coordinator is a vital member of the Brand and Demand Marketing team, reporting directly to the Digital Marketing Manager. This role supports the execution of key digital marketing initiatives that drive brand awareness, demand generation, and customer engagement. The Coordinator will focus heavily on email marketing and marketing automation execution, while also supporting paid media, website updates, and digital campaign operations.

This role is ideal for a detail-oriented, execution-focused marketer who thrives in a fast-paced environment and enjoys building, testing, and optimizing digital and email campaigns.

Responsibilities

Execute email marketing campaigns including campaign builds, QA, deployment, and reporting using Eloqua, HubSpot, or similar tool.

Support lead generation, nurture, and lifecycle email programs in collaboration with brand and channel teams

Build and manage email assets, templates, lists, and segments to support demand generation goals

Ensure email campaigns follow best practices for deliverability, accessibility, and customer experience

Organize campaigns, emails, and assets within the marketing automation platform for consistency and ease of use

Monitor email performance (open rates, CTR, conversions) and support optimization recommendations

Support the execution of digital marketing activities including paid search, paid social, SEO, websites, and marketing automation

Assist with top-of-funnel digital advertising campaigns by coordinating with internal teams and external agencies

Help monitor campaign performance and flag opportunities for optimization

Assist with owned and third-party eCommerce initiatives as needed

Execute website content updates, landing pages, and PDP updates using WordPress

Perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital assets

Support troubleshooting of website issues and coordinate fixes with internal teams

Ensure digital experiences align with brand standards and campaign objectives

Track and report on website activity, email performance, and digital campaign effectiveness aligned to BU KPIs

Support the creation and maintenance of dashboards and reporting views

Compile and deliver monthly performance reports

Qualifications

Bachelor’s degree or equivalent relevant experience in marketing, communications, or a related field

2 plus years of experience in digital marketing, with a strong emphasis on email marketing or marketing automation execution

Hands-on experience with marketing automation platforms or email marketing platforms

Working knowledge of WordPress CMS

Familiarity with SEO, SEM, PPC, and paid social fundamentals

Experience performing QA and testing for digital and email campaigns

Strong organizational and project coordination skills

Ability to analyze performance data and identify trends

Strong attention to detail and ability to manage multiple tasks simultaneously

Benefits
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play.

Full-time team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

Full-time is defined as regularly working 30+ hours per week. Union programs may vary depending on the collective bargaining agreement.

Equal Opportunity Employer
Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. All your information will be kept confidential according to EEO guidelines.

Must be at least 18 years of age to apply.

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