Product Marketing Lead – CTV

Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.

As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social.

This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.

Responsibilities

Own CTV Go-to-Market Across Segments

Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers

Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video

Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.

Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.

Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.

Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.

Drive Strategic Leadership Within Product Marketing

Lead high-priority, cross-functional initiatives within the PMM organization

Raise the bar on launch rigor, commercial accountability, and GTM excellence

Mentor and influence across PMM and cross-functional stakeholders

Contribute to flagship company narratives, major launches, and industry moments

Step into adjacent strategic initiatives as business priorities evolve

Qualifications

10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)

4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments

Strong fluency in agency operating models and omnichannel video activation workflows

Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact

Strategic product partnership mindset with the ability to influence roadmap and differentiation

Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value

Strong commercial orientation with experience defining adoption and revenue metrics

Other Expectations

High ownership, executive presence, and comfort operating autonomously in fast-moving environments

Benefits

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days

Generous healthcare packages & mental health benefits

401K plus matching & equity grants for all new Smartlies

Wellness benefit & learning reimbursement opportunities

Volunteer time off days & company donation matching opportunities

Salary (USD)
$150,000 – $190,000 per year, plus an annual performance bonus.

Benefits also include stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits.

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