Associate Brand Manager

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

Working in brand management at Wendy’s means being a total business owner. Associate Brand Managers (ABMs) are the subject matter experts for their business knowing the customer, products, financials, and landscape better than anyone else. They will support their Brand Manager by continuously providing sound data and recommendations to develop the vision and strategy, while leading execution for their respective business(es). ABMs will lead a large cross‑functional team to identify consumer insights, execute marketing campaigns, and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.

Responsibilities

Assist manager in the development of detailed, strategic marketing plans and recommendations

Identification of insights and opportunities to inform creative briefs and marketing campaigns

Leads project and cross‑functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement

Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations

Pay Range
$93,000.00 - $158,000.00 Annually

Qualifications

Education: Bachelors degree required; MBA preferred

Business case writing, marketing financial analysis, and P&L management skills

Demonstrated experience leading cross functional teams

Demonstrated project management experience

Expected Work Location (In Office)
It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Benefits
Our restaurant support roles are eligible for a wide array of benefits, including parental leave, free EAP sessions, company 401k match and other offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

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