Digital Marketing Manager

Team
Ask Ramsey - Ramsey's AI Platform Team

Location
Franklin, TN—on-site, relocation assistance available

Salary
Range depends on skill level and overall experience + benefits

A Little Bit About Us
You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission
Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Benefits

Health insurance (includes plans eligible for an HSA—with a company match up to $500!)

401(k) retirement plan with 4% match/company contribution

Annual wellness, counseling, and grocery membership reimbursement

On-campus cafe with subsidized pricing for breakfast, lunch, and coffee bar

Dependent care FSA

Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Work Style
Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations, and other needs that may pop up.

Role Overview
Marketing Manager, Ask Ramsey

As the Marketing Manager, you'll be the dedicated marketer for Ask Ramsey, a free tool that's becoming a key entry point into the Ramsey ecosystem. You’ll own how people discover, engage with, and return to the Ask Ramsey product, building a scalable marketing engine that turns third-party attention into meaningful first-party relationships.

This is not a traditional marketing role. You’ll work closely with product and highly technical, AI-focused teams, helping shape how the product shows up across key channels and how users move from awareness to action. You’ll think like an owner, not just an executor, setting strategy, identifying growth opportunities, and driving measurable results through testing and optimization.

You’ll bring a strong understanding of evolving customer psychology and cognitive empathy, seeking to understand not just what users do, but why they do it. This insight will shape how we meet people in the right moments with relevant, helpful experiences that build trust and drive action.

Qualifications

5+ years of experience in growth marketing, digital marketing, or product marketing, with a strong understanding of funnels, user behavior, and customer journeys

High level of agency and critical thinking

Experience driving acquisition and conversion from third-party platforms into owned digital products or experiences

Understanding of audience behavior on YouTube, social media, and podcasts, with a focus on performance and conversion

Strong grasp of customer psychology and a mindset of cognitive empathy in marketing and user experience

Fluency in data and analytics tools (Google Analytics, dashboards, etc.) and use insights to inform decisions and prioritize opportunities

Experience working cross-functionally with product, marketing, and channel teams

Comfortable working alongside technical teams building AI-driven products

Energized by continuous optimization, including testing, learning, and improving the user experience

What Winning Looks Like

Ask Ramsey becomes a leading free entry point into the Ramsey ecosystem, with strong conversion from third-party platforms into active users

Develop and execute a 3rd-party to 1st-party growth marketing strategy grounded in clear KPIs, structured testing, and continuous optimization

Map, analyze, and optimize the end-to-end user journey, grounded in a deep understanding of customer motivations and behavior

Partner cross-functionally with product, platform, YouTube, and social teams to ensure intentional, conversion-focused integrations and seamless user journeys

Use data, customer insights, and performance metrics to identify growth opportunities, gaps, and risks, and take action

Build and maintain a prioritized experimentation roadmap to improve engagement and conversion over time

Provide clear, consistent reporting on performance, insights, and strategic opportunities to stakeholders

Other Stuff To Know
We’re looking for people who are passionate about our mission. This isn’t just a job. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

EOE
EOE, including disability/vets

#J-18808-Ljbffr