Senior Product Marketing Manager - US Lending

Senior Product Marketing Manager – Us Lending

Oaknorth
New York City, NY, US
Job Type: Full-Time
Function: Marketing/PR/Product Mktg
Industry: Fintech
Company Address: 57 Broadwick Street, London, WIF 9QS, UK
About Oaknorth

OakNorth Credit Intelligence is the creator of the ON Credit Intelligence Suite, the industry's first ML-powered, data-driven technology that gives commercial lenders a forward looking, 360-degree view of their borrowers. These deep sector insights mean that Relationship, Portfolio, and Risk Managers can now truly engage with their clients, make better credit decisions, anticipate challenges and propose solutions — minimizing defaults, driving profitable growth and delivering industry-leading client satisfaction. Welcome to Intelligent Credit. Lend Smarter. Lend Faster.
Job Description

At OakNorth, we're on a mission to empower ambitious businesses with the funding they need to grow. Since 2015, we've lent over $21 billion across the UK and US, supporting job creation, housing development and long-term economic growth. As OakNorth continues to scale its lending business in the US, clear positioning, compelling propositions and strong commercial execution are critical. Marketing plays a central role in shaping how our products are understood in the market, how we go to market, and how we enable our commercial teams to win larger, more complex deals. We're looking for a Senior Product Marketing Manager to enable our sales team, strengthen our positioning, grow and commercialise our lending propositions in the US market. This role sits at the intersection of commercial and marketing, it involves sales enablement and organizing cross-channel campaigns, collaborating with the larger marketing team. The role involves owning product positioning, coming up with industry & customer stories & narratives, shaping go-to-market strategy and designing campaigns that support growth, while ensuring our sales teams are equipped with the messaging, narratives and materials they need to convert effectively. Success is largely defined by the improvement of sales teams' metrics and our ability to get demand from new types of clients & segments. You'll collaborate closely with the Debt Finance team in the US, as well as the skilled Marketing team within the UK, to turn complex lending propositions into clear, compelling stories that resonate in the market and perform in sales conversations. Strong stakeholder management will be essential to ensure alignment and impact.
Develop clear, differentiated positioning, value propositions and USPs for specific segments grounded in customer needs, market insight and competitive context
Come up and execute cross-channel campaigns to generate demand or engage the existing customers / prospects
Design sales-led campaigns and plays that support outbound activity, account targeting and large deal conversion
Create and maintain high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, battlecards and sector-specific materials
Partner closely with Commercial teams to understand objections, friction points and conversion challenges, and address them through stronger positioning and messaging
Support sales teams in unlocking larger opportunities through clearer narratives, proof points and tailored stories
Work with Growth, paid and content specialists to define what should be communicated, to whom and why, while allowing specialists to own channel execution
Collaborate with Commercial, Credit, Compliance and Legal to ensure messaging is accurate, credible and commercially effective
Continuously refine positioning, campaigns and enablement based on performance data, market trends and sales feedback
Provide on-the-ground support to the events team, contributing to the planning and delivery of client events and conferences
What we're looking for
Experience in product marketing or commercial marketing within B2B, fintech or financial services
Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products
Experience working closely with sales teams to support commercial performance
Confidence shaping campaign strategy and marketing narratives, even when execution sits with others
Ability to translate complex products and markets into clear, compelling stories
Strategic thinker with strong commercial judgement
Comfortable working close to revenue and commercial decision-making
Strong stakeholder management across Sales, Product, Growth and Compliance
This role would require at least 4 days in office as a minimum
Benefits & Perks
401k plan with Principal (ON match up to 4%)
Medical Care (managed through Insperity) - employees can add their family to their plan if needed
Dental & Vision bundle
Insperity Health Savings Account Program - this is a tax-advantaged employee benefit which can help manage health care costs by allowing employees to set aside some of their current earnings on a pretax basis for reimbursement of qualified health care expenses during the plan year
EAP
20 days Holiday
Basic Salary - $120k - $180k based on experience