Director, Product Marketing - FinOps

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Director, Product Marketing - FinOps

Full Time Regular Phoenix, AZ, US
2 days ago Requisition ID: 2452
Director, Product Marketing – SaaS & FinOps

About Calero

Technology consumption is changing.
Software, cloud infrastructure, AI services, and digital workers are creating new levels of operational complexity, spend, and risk. Traditional governance models built around periodic reviews, manual processes, and disconnected systems are no longer sufficient.
At Calero, we help organizations move from Insights to Action. Faster.
Our platform helps enterprises govern technology consumption across SaaS, telecom, mobility, market data, cloud, and emerging AI environments through automation, intelligent orchestration, and operational intelligence.
As we expand our SaaS Management business and launch a new FinOps portfolio encompassing SaaS Management, Cloud Expense Management, and AI Spend Management, we are looking for a strategic Product Marketing leader to help define the category, shape market perception, and accelerate growth.
The Opportunity

We are seeking a Director of Product Marketing to lead product marketing strategy for Calero's SaaS Management business and future FinOps portfolio.
This role will own positioning, messaging, category development, go-to-market strategy, sales enablement, analyst engagement, content strategy, and market intelligence for one of Calero's highest-growth strategic initiatives.
The ideal candidate understands that product marketing is not simply about launching products. It is about helping buyers make better decisions, creating market authority, and translating product capabilities into compelling business outcomes.
You will partner closely with Product Management, Demand Generation, Sales, Customer Success, Executive Leadership, Analysts, and Marketing Communications to establish Calero as a leader in SaaS Governance, Cloud Governance, AI Spend Governance, and FinOps.
What You'll Own

Category & Market Strategy

Help define and evolve Calero's market position in SaaS Management, Cloud Expense Management, AI Spend Management, and FinOps.
Translate market trends into strategic opportunities, thought leadership, and product narratives.
Develop category points of view that align to Calero's core strategic narratives:
Governance at Scale
Platform Unification
Machine-Speed Operations
Partner with leadership to shape long-term market strategy and differentiation.
Own positioning and messaging for SaaS Management and the broader FinOps portfolio.
Build and maintain messaging frameworks that connect buyer pain points, product capabilities, and business outcomes.
Translate technical capabilities into clear business value for IT, Finance, Procurement, Operations, and Executive stakeholders.
Ensure consistency across website, campaigns, sales enablement, analyst interactions, PR, and thought leadership.
Pricing, Packaging & Monetization Strategy

Partner with Product Management, Finance, Sales, and Executive Leadership to develop and evolve pricing and packaging strategies across the SaaS Management and FinOps portfolio.
Conduct market, competitive, and customer research to inform pricing decisions and packaging structures.
Develop pricing frameworks that align product value, buyer outcomes, and market expectations.
Evaluate opportunities for usage-based, consumption-based, tiered, and platform pricing models as the portfolio expands into Cloud Expense Management and AI Spend Management.
Support business case development and pricing recommendations for new products, capabilities, and market segments.
Monitor competitive pricing trends and provide recommendations that strengthen Calero's market position and revenue growth objectives.
Partner with Sales Enablement to ensure pricing, packaging, and value communication are effectively incorporated into customer conversations and commercial motions.
Knowledge Graph & Market Authority Development

Help operationalize Calero's market knowledge graph across:
Canonical POVs
Buyer implications
Jobs-to-be-Done
Product capabilities
Partner with SEO, content, PR, and web teams to strengthen semantic authority and AI discoverability.
Contribute to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and category authority initiatives.
Go-to-Market Leadership

Lead launches, releases, campaigns, and strategic market initiatives.
Develop GTM plans that align product strategy, sales motions, content, partner programs, and demand generation.
... (continues with remaining paragraphs unchanged) ... Calero is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender identity, age, protected veteran status, or status as a qualified individual with a disability.

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