Senior Technology Product Marketing Consultant

Role Summary
The Technology Product Marketing Consultant is responsible for enabling connectivity solutions across non-Caterpillar manufactured equipment (“Allied equipment”) assigned to the Caterpillar dealers’ rental fleets. This role serves as the bridge between the Allied OEM’s, Caterpillar internal technology teams, and dealer field/service operations to deploy, integrate, and support the enterprise telematics strategy. The position ensures Allied equipment is fully integrated into Dealers’ digital fleet platforms, enabling machine health and location monitoring including visibility to rental customers.

What You Will Do (Job Duties)
Connectivity Deployment & Integration

Coordinate installation of connectivity hardware at Allied vendor manufacturing facilities and retrofit locations

Partner with CAT technology/telematics teams to ensure compatibility, standards adherence, and data flow integrity

Develop and execute rollout plans for new Allied equipment models

Troubleshoot installation issues and ensure timely resolution across vendors and internal teams

Vendor Engagement & Factory Coordination

Establish working relationships with Allied OEMs and key supplier contacts

Define and standardize installation processes, bill-of-material (BOM) requirements, and quality expectations

Conduct factory visits and onsite support to ensure successful hardware integration

Drive adoption of connectivity standards among Allied vendors

Rental Connectivity Enablement

Ensure connectivity readiness for fleet onboarding into rental systems

Support integration of telematics data into rental platforms and customer-facing tools

Partner with rental operations teams to ensure seamless activation and commissioning workflows

Monitor connectivity performance, uptime, and data quality

Program & Process Development

Build scalable processes for deployment, tracking, and lifecycle management of connectivity hardware

Maintain documentation, installation guides, and SOPs for internal and external stakeholders

Identify continuous improvement opportunities in deployment efficiency and vendor execution

Cross-Functional Collaboration

Serve as a liaison between vendors, CAT digital/technology teams, rental operations, supply chain and procurement

Align stakeholders on timelines, priorities, and issue resolution

Communicate status, risks, and performance metrics to leadership

Issue Resolution & Support

Lead root cause analysis for connectivity failures or data issues

Coordinate corrective actions across vendors and internal engineering teams

Provide escalation support for critical deployments or fleet disruptions

What You Will Have (Core Skills)

Effectiveness Measurement:

Establishes and tracks meaningful performance metrics to evaluate quality, productivity, and overall business impact. Uses data, benchmarks, and reporting insights to identify opportunities, measure results, and drive continuous improvement across functions.

Products and Services:

Applies broad product and service knowledge to support planning, implementation, and delivery across multiple offerings. Advises stakeholders on operational considerations, differentiates solutions in the market, and ensures alignment with business, regulatory, and environmental requirements.

Relationship Management:

Builds and sustains strong, collaborative relationships with clients, vendors, and cross-functional partners. Sets clear expectations, fosters alignment, and creates an environment of trust and accountability that supports long‑term business success.

Software Product Training:

Creates and delivers effective training that helps users, administrators, and support teams successfully implement and use software products. Designs engaging learning experiences, advanced feature demonstrations, and scalable train‑the‑trainer programs that improve adoption across diverse audiences.

Top Candidate Will Also Have:

Equipment/fleet management

Telematics or IoT deployment

OEM/vendor technical coordination

Field service or product support in heavy equipment / industrial environment

Demonstrate experience working with external vendors or manufacturers

Experience in cross‑functional project delivery (technology + operations)

Background in heavy equipment, construction, rental, or industrial machinery sectors

Experience with factory-level integration or OEM product support

Familiarity with telematics ecosystems

Experience deploying hardware at scale across multiple sites or partners

Additional Details

The location for this position: Cary, NC, Peoria, IL or Irving, TX

Domestic relocation assistance may be considered

This position requires 25% travel or more

Sponsorship is not available.

Summary Pay Range
$112,710.00 – $169,060.00

Benefits

Medical, dental, and vision benefits*

Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

401(k) savings plans*

Health Savings Account (HSA)*

Flexible Spending Accounts (FSAs)*

Health Lifestyle Programs*

Employee Assistance Program*

Voluntary Benefits and Employee Discounts*

Career Development*

Incentive bonus*

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

Posting Dates
June 4, 2026 - June 17, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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