Media Business Director

About the Role
Brand Media and Sponsorship Business Director – Dedicated Global Brand Media Lead for a leading consumer brand within the Expedia Group (Expedia, Hotels.com or Vrbo).

Key Responsibilities
Strategic Leadership & Governance

Global Stakeholder Leadership: primary strategic interface for Integrated Marketing & Creative organization and Brand General Managers, leading all brand media and sponsorship initiatives worldwide.

Process Governance: design, implement, and govern cross‑functional interaction processes between Integrated Marketing, Brands and execution teams, ensuring consistency, compliance, and agility.

Project Leadership: lead high‑visibility brand and partner projects, driving alignment across internal stakeholders and external agencies to ensure effective delivery.

Innovation: champion innovative ideas and approaches to evolve internal communication frameworks, guiding hybrid in‑house digital teams and external agencies toward optimal media strategy and integrated media plans.

Planning, Briefing & Deliverables

Brief Ownership: own the distribution and communication of all brand media and sponsorship briefs (internal and external), ensuring clarity of vision and objectives.

Core Deliverable Management: manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post‑campaign reports.

Objective Planning: apply analytical rigor to produce evidence‑based proposals and learning agendas, driving impact.

Stakeholder Alignment: coordinate responses to briefs with Planning, Agency, and Execution Leads, ensuring alignment with strategic business goals.

Creative Integration: collaborate with Integrated Marketing & Creative teams to align media, sponsorship, and creative strategies, defining asset requirements and delivery timelines.

Financial Accountability & Performance

P&L Ownership: accountable for brand‑specific media and sponsorship finance decisions and P&L management, ensuring financial rigor, transparency, and capital allocation across markets, channels, and geographies.

Business Reporting: drive brand business targets through comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.

Global Synthesis: synthesize market‑specific schematics and reports into global views, providing actionable insights for future planning and capital allocation.

Minimum Qualifications

Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience.

12+ years experience in client management and strategic media and sponsorship planning, gained in‑house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform.

Proven experience leading complex, multi‑market brand media strategies across channels (digital, offline, and sponsorships) and translating them into integrated, executable plans.

Strong financial acumen, with a track record of managing large, complex media budgets and P&Ls, ensuring financial rigor, transparency, and compliance.

Exceptional communication skills with the ability to synthesize complex data and plans into clear, concise narratives and executive‑ready insights.

Preferred Qualifications

Highly consultative approach with a strong track record of influencing and aligning senior stakeholders in matrixed, global organizations.

Demonstrated operational excellence, with the ability to prioritize multiple complex projects, govern processes, and deliver high‑quality work at pace.

Analytical mindset comfortable applying data, measurement frameworks, and learning agendas to inform strategy, optimization, and investment decisions.

Proactive problem‑solver who identifies issues and opportunities, takes ownership, and drives toward solutions while escalating appropriately when needed.

Compensation
West Hollywood – Total cash range: $207,500.00 to $290,500.00, with potential to increase up to $332,000.00 based on performance. Seattle – Same range. Starting pay will vary based on location, budget, and experience.

Benefits
Full benefits package including medical, dental, vision; paid time off; employee assistance program; wellness and travel reimbursement; travel discounts; and International Airlines Travel Agent membership.

Accommodation Requests
If you need assistance due to a disability or other health condition, please reach out to our Recruiting Accommodations Team.

EEO Statement
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.

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