Sonara Inc. is hiring: Social Media Lead & Podcast Host in California

Purpose of Role

Build and sustain consistent social media momentum that actively supports demand generation across the middle and bottom of the funnel. This hands‑on position is responsible for creating and distributing social content that increases visibility, reinforces key narratives, and connects channels in a way that warms the market and drives inbound interest. The role creates a reliable signal through social platforms, ensuring ongoing presence, narrative saturation, and alignment with broader growth objectives.
Responsibilities

Podcast Growth & Spokesperson Role
Help take Disruption Interruption to the next level as a growth engine (not a vanity podcast)
Serve as an on‑air spokesperson when needed (segment intros, conversations, special episodes)
Represent the company confidently on mic, on camera, and online
Be comfortable speaking with founders, executives, and high‑profile guests
Turn each episode into a coordinated TOF campaign (clips, social, email, landing pages, nurture)
Top‑of‑Funnel Strategy & Execution
Build and run TOF strategy across social media platforms
Lead social efforts across LinkedIn, X, Instagram, YouTube, and emerging platforms
Create awareness campaigns that warm inbound leads before sales engagement
Coordinate with PR, leadership, and sales on narratives and timing
Repurpose content intelligently (not copy‑paste)
Actively engage publicly to extend credibility, reach, and trust
Skills / Traits Required

Required
You love social media and creating content across multiple platforms
You’re comfortable on camera or on mic (or excited to get there)
You enjoy being visible and engaging publicly
You’re organized, consistent, and execution‑driven
Strong Plus
B2B, tech, or professional services experience
Experience turning attention into inbound interest
Familiarity with earned media or narrative‑driven marketing
Motto: Be the voice. Create the signal. Fuel the funnel
Compensation

$14 - $15 an hour

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