Digital Community Specialist

Alpinestars is a world leader in protective gear, apparel, and technical equipment for motorsports and action sports. Our mission is to provide top-tier performance and safety products for both elite athletes and everyday riders. Behind every product we deliver is a commitment to service, integrity, and excellence.

Position Overview
Alpinestars is seeking a Digital Community Specialist to help grow, support, and analyze our online community across social media, YouTube, Reddit, forums, and other digital platforms.

This role will focus on engaging directly with riders, customers, and enthusiasts by participating in conversations, supporting product discussions, identifying trends, and helping strengthen the online presence of the brand across digital communities and social platforms. In addition to community engagement, this role will play a key part in tracking online conversations, identifying trends, gathering customer insights, and helping provide actionable reporting to internal teams.

The ideal candidate is passionate about motorcycles, motocross, MTB, motorsports, or action sports culture and understands how to communicate authentically within enthusiast communities.

This position offers strong opportunities for growth within digital marketing, community management, analytics, brand marketing, and e-commerce.

Key Responsibilities
Community Engagement

Monitor and participate in discussions across:

YouTube

Reddit

Instagram

Facebook

TikTok

Motorcycle and motocross forums

MTB and riding communities

Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner

Help start and maintain conversations around products, riding, racing, protection, and motorsports culture

Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction

Help maintain a positive, knowledgeable, and premium brand presence online

Monitor community sentiment and alert notable trends or conversations internally when needed

Community & Product Discussions

Participate in product-related conversations across social platforms and online communities

Answer basic product, sizing, technology, and feature-related questions

Assist community members with navigating products and collections online

Identify common questions, feedback, concerns, and recurring product discussions

Surface customer insights, product feedback, and conversation trends to internal teams

Help improve product education around technologies, fitment, and intended product use

Content & Community Growth

Help create discussion topics and engagement opportunities across platforms

Support efforts to increase online conversation and visibility around Alpinestars products

Assist in identifying trending topics, viral discussions, and relevant conversations within riding and motorsports communities

Help surface user-generated content, creator opportunities, and community highlights

Collaborate with marketing and e-commerce teams to support digital campaigns and launches

Identify opportunities to improve engagement, community participation, and brand visibility

Reporting, Analytics & Insights

Build weekly and monthly performance reports across community and social channels

Track engagement metrics including:

Response times

Engagement rates

Comment volume

Sentiment trends

Audience growth

Top-performing conversations and posts

Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions

Analyze recurring customer questions, product feedback, and conversation themes

Identify emerging product demand trends, sizing concerns, feature requests, and customer pain points

Assist in compiling insights that can support:

Marketing strategies

Product educationCustomer experience improvements

E-commerce initiatives

Create summaries and actionable recommendations for marketing and e-commerce leadership

Monitor competitor and industry conversations to identify opportunities and trends within the motorsports and riding space

Help track the effectiveness of campaigns, launches, and community initiatives through reporting and engagement analysis

Assist in developing dashboards or recurring reports for internal teams

Qualifications

Strong interest in motorcycles, motocross, MTB, automotive, or action sports culture preferred

Excellent written communication skills

Familiarity with social media platforms and online communities

Organized, detail-oriented, and comfortable managing multiple conversations across platforms

Comfortable engaging directly within enthusiast communities online

Analytical mindset with interest in identifying trends and customer insights

Basic understanding of social media engagement metrics and internet culture

Ability to work collaboratively in a fast-paced environment

Preferred

Previous experience in social media, community management, digital marketing, or online brand engagement preferred

Familiarity with Reddit, YouTube comments, Discord, or online forums

Experience with Shopify or Shopify Plus preferred

Familiarity with Shopify Analytics, Google Analytics 4 (GA4), and social media analytics platforms preferred

Experience using reporting, analytics, social listening, or monitoring tools is a plus

Understanding of e-commerce performance metrics and online shopping behavior

Basic experience building reports, analyzing engagement data, and identifying trends

Passion for motorcycles, motocross, MTB, automotive, racing, or motorsports culture

Strong understanding of internet culture, online communities, and social platform behaviors

What Success Looks Like

Increased community engagement and interaction across platforms

Faster participation and response within community conversations

Growth in online conversations related to Alpinestars products

Improved visibility into customer sentiment, trends, and community feedback

Actionable reporting and insights consistently shared with internal teams

Identification of emerging customer concerns, product opportunities, and conversation trends

Strong, positive interactions with riders and enthusiasts across digital channels

Meaningful contribution to brand visibility, community growth, and digital engagement

$20 - $28 an hour

* This is a full-time position with benefits.

Compensation will be dependent on experience.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, medical condition, marital status, military or veteran status, or any other protected status under applicable law.

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