Digital Engagement Strategist

Candidates MUST reside in Florida OR be willing to relocate.

Responsibilities

Create and maintain website/mobile app content and lead website optimization via our Content Management System (Sitecore CMS).

Develop and oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve search rankings and paid advertising performance.

Develop and implement local SEO, backlinking strategies, and technical SEO enhancements.

Leverage digital engagement (e.g., email, SMS, automated journeys) and content strategies to drive engagement and increase brand visibility.

Analyze digital performance using tools such as Piwik Pro, Google Analytics, Search Console, Moz, etc.

Serve as the Digital Engagement Lead by driving the adoption of digital best practices, leading education initiatives and providing strategic solutions.

Perform other duties as required.

Minimum Qualifications

Required Education: 3 years of related experience with a Bachelor’s degree in Marketing, Communications, or Technology Related Field.

BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!

Location: Clearwater, FL

Status: Full Time

Shift Hours: 8 hours

Weekend Work: Occasional

On Call: Yes

How often will this team member be working remotely? Hybrid

Equal Opportunity Employer Veterans/Disabled

#J-18808-Ljbffr