ShortForm Creative (On-Site in Greenville, NC) Greenville, North Carolina

ShortForm Creative (On-Site in Greenville, NC)
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. We are dedicated to entertaining, inspiring, and creating significant social impact through digital media, philanthropy, consumer products, and innovative business initiatives.

ABOUT THE ROLE
We’re looking for a ShortForm Creative to drive MrBeast’s social presence on TikTok, Instagram Reels, and YouTube Shorts. This is a creative production role, not a social‑media management position.

You will bridge idea and execution, writing concepts, collaborating with producers in pre‑production, and acting as an assistant director on set alongside the Head of ShortForm Creative. Platform leads will rely on you daily to ideate, develop, and deliver content that performs.

The ideal candidate is obsessive about short‑form content, thinks in formats and stories, and can move from creative brief to shoot call sheet without missing a beat.

WHAT YOU'LL DO
Ideation & Writing

Generate a constant stream of video concepts tailored to TikTok, Instagram Reels, and YouTube Shorts.

Write clear, punchy creative briefs that give producers and editors exactly what they need.

Collaborate daily with the Head of TikTok, Instagram, and Shorts to align on creative direction, formats, and priorities.

Develop concepts from rough idea to fully fleshed brief—structure, hook, arc, and ending.

Work hand‑in‑hand with producers to build videos from brief to shoot‑ready.

Contribute to shot lists, run‑of‑show documents, and logistics planning for short‑form shoots.

Flag creative risks early and propose solutions before they become production problems.

On‑Set Creative

Serve as assistant director on short‑form shoots alongside the Head of Creative.

Be the creative conscience on set—ensuring the content matches the brief and the platform.

Adapt in real time when shoots diverge from plan, keeping the creative outcome intact.

Scout and evaluate shoot locations with production to elevate the content.

Performance & Iteration

Study performance data across all three platforms and translate it into sharper creative decisions.

Identify what works, why it works, and how to do more of it—fast.

Bring a data‑informed point of view to every ideation session.

WHAT WE'RE LOOKING FOR

Real on‑set experience—understanding production rhythm, knowing your role in a shoot, and thriving under pressure.

Experience working with creators or in a creator‑led production environment.

Fluency across TikTok, Instagram Reels, and YouTube Shorts—ability to tailor concepts to each platform.

Strong brief writing—tight hook, clear structure, platform‑specific thinking, no fluff.

A track record of short‑form content that performed, with analytical insight into why.

Comfort working cross‑functionally with producers, platform leads, and creative directors.

Data‑driven yet creatively instinctive—anticipate hits before analytics confirm.

Communicative, able to align a room, distill a note, and move things forward without friction.

Passion for creating content people can’t stop watching.

Wired for compressed timelines—fast is baseline, great is expectation.

BONUS POINTS

Experience assistant directing on short‑form or branded content shoots.

Proficiency in Figma, Adobe Suite, or CapCut for concept mockups or quick edits.

The Perks, Why Work On the MrBeast Team

Generous medical (Blue Cross Blue Shield), dental, vision, and company‑paid life insurance.

Company contributions to HSAs.

401(k) with safe‑harbor company matching.

Flexible vacation policy and paid company holidays.

Company‑provided technology package.

Relocation assistance (including travel and housing for first 90 days).

As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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