Brand Engagement and Activation Manager

About Golden Goose:Born in Venice, Italy, Golden Goose is a lifestyle brand defined by authenticity, individuality, and Italian craftsmanship. We blend artisanal tradition with modern innovation to create one-of-a-kind luxury pieces that celebrate uniqueness and imperfection. With a global presence and a devoted following, Golden Goose continues to grow its community of Dreamers, inspiring self-expression through fashion, creativity, and a shared sense of purpose.Position Summary:We are looking for a passionate, culturally connected, and highly organized Brand Engagement and Activation Manager to join our Brand team. Reporting directly to the Senior Brand Director, this role is pivotal in driving the end-to-end coordination, production, and execution of regional events across North America (NORAM) and Latin America (LATAM)The ideal candidate will focus on delivering high-impact experiences in key cities, managing regional events—including new store openings, trunk show and special projects. You will act as the ultimate bridge between internal creative visions and flawless on-the-ground execution, ensuring every touchpoint elevates the Golden Goose brand image and delivers a consistent message to our consumer.Key Responsibilities: Event Production & Regional ExecutionEnd-to-End Event Production: Lead the planning, execution, and on-site production of key city events such as new store openings, commercial pinnacle moments and special brand projects across the Americas region (North/Central America & Latin America).Brand Image & Message Consistency: Guarantee that all event production aligns perfectly with Golden Goose key messages, safeguarding brand guidelines while translating them effectively for local consumers.Agency & Vendor Management: Source, negotiate, and manage local production agencies, vendors, and suppliers across different territories, ensuring high-quality output, strict timeline adherence, and cost efficiency.Community Networking & Partnership ScoutingCultural Scouting: Connect deeply with local communities, identifying emerging cultural trends, creators, and talents in key cities to amplify brand relevance.Localized Rosters: Develop and maintain a roster of regional partners and production experts, evaluating collaboration proposals to maximize strategic brand value.KPIs & Post-Event Analysis: Lead regular status meetings and conduct comprehensive post-activation reviews, analyzing clear KPIs to evaluate event impact and share actionable insights with regional leadership.Qualifications:Bachelor's DegreeExperience: 2–3 years of proven experience in event production, project management, or experiential marketing, ideally within the luxury, fashion, or lifestyle industries.Territory Knowledge: Strong understanding of the cultural and commercial landscape of major cities in NORAM; knowledge of the LATAM market is a significant plus.Cross-Functional Mastery: Exceptional coordination skills with a demonstrated ability to align diverse teams (Retail, CRM, PR) toward a shared operational goal.Execution & Action-Oriented: A perfect balance of strategic organization and "hands-on" execution capabilities. Thrives in fast-paced, dynamic environments.Communication Skills: Outstanding interpersonal and negotiation skills, with the ability to interface confidently with external agencies, local artists, and internal executives.Detail & Quality Driven: Highly organized multitasker with sharp attention to detail and a strong aesthetic sensibility for premium consumer experiences.Travel: Willingness to travel across the East/West Coasts and internationally within the AMER region as required for event execution.The expected base salary for this position ranges from $110,000 - $130,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Golden Goose offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.We are an equal opportunity employer and passionately believe that our strength lies in people youniqueness. We encourage applications from individuals of all backgrounds, experiences, and perspective because people are at the heart of everything we do.