Senior Media Planner

Location:

Fort Worth, TX (Hybrid)

Salary:

$80K-$85K DOE

Our client, a well-established independent advertising agency, is seeking a Senior Media Planner to develop and lead integrated media strategies across traditional and digital channels. This role is ideal for a planner who enjoys translating client objectives into data-driven media recommendations and wants exposure to a diverse portfolio of regional and national brands. This is an excellent opportunity for a media planner looking to step into a more strategic role and work across a broad range of clients and media disciplines.

Key Responsibilities

Develop integrated media plans across broadcast, OOH, print, paid social, digital, and programmatic channels.

Analyze audience, market, and competitive data to inform media strategy and investment decisions.

Partner with account and creative teams to align media plans with client objectives.

Build planning documents, budget allocations, and media recommendations.

Support campaign forecasting, targeting strategy, and media mix development.

Review campaign setups and provide quality assurance to ensure alignment with approved plans and budgets.

Contribute strategic recommendations for client presentations and new business opportunities.

Leverage emerging technologies, data, and AI-driven tools to improve planning and performance.

Qualifications

3-5 years of media planning experience within an advertising agency.

Experience creating integrated media plans across both traditional and digital channels.

Familiarity with audience research and planning tools such as MRI-Simmons, comScore, or similar platforms.

Understanding of media math, budget allocation, reach/frequency planning, CPMs, and performance metrics.

Exposure to programmatic platforms such as The Trade Desk, StackAdapt, or similar tools.

Strong analytical, presentation, and communication skills.

Interest in media innovation, AI, and emerging advertising technologies.

Must be authorized to work in the U.S. without sponsorship.

Why Consider This Opportunity

Diverse client portfolio spanning multiple industries.

High visibility and ownership within the media team.

Opportunity to work across both traditional and digital channels.

Collaborative agency culture with strong emphasis on professional development.

Comprehensive benefits package including medical, dental, vision, paid time off, parental leave, and 401(k).

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