Marketing Manager - VendorLine

All Jobs > Marketing Manager - VendorLine

Full‑time

About this role
PlanetBids is seeking a Marketing Manager to play a key role in growing VendorLine by driving awareness, engagement, and adoption among vendors. This role sits at the intersection of campaign execution, content development, and product marketing, and is ideal for someone who enjoys both strategic thinking and hands‑on execution.

VendorLine is PlanetBids’ vendor‑focused platform designed to help businesses discover, track, and manage government contracting opportunities. By bringing relevant bids and opportunity management tools into one place, VendorLine helps vendors stay informed, save time, and compete more effectively for public projects.

The Marketing Manager will own the VendorLine website and content experience, plan and execute marketing campaigns, and contribute to how the product is positioned and messaged to vendors. Because our marketing team is small, this role will have broad ownership and real impact from day one, working closely with the Marketing Director to build and execute VendorLine’s marketing strategy.

What we offer

Competitive pay that recognizes your skills and contributions

Flexible scheduling in a fully remote environment

Unlimited PTO with an annual vacation bonus to encourage recharging

Medical insurance with generous company contributions

Dental and vision insurance with 100% of employee premiums paid by the company

Company‑paid short‑term and long‑term disability coverage

Company‑paid life and AD&D insurance, with options to increase your coverage

Flexible Spending Account (FSA) and Dependent Care FSA options

401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match

Legal Club membership for personal legal support

Employee Assistance Program for confidential counseling and resources

Career pathing and professional development to help you grow and thrive

A collaborative, engaged culture where your ideas matter and your voice is heard

Role Responsibilities
Website & Content

Own and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goals

Create supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their success

Campaign Management

Plan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoption

Manage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimization

Create campaign assets such as landing pages, emails, and supporting content

Monitor performance across channels and identify opportunities to improve engagement and conversion over time

Develop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendors

Ensure messaging is consistent across all marketing channels and materials

Research & Insights

Conduct customer and competitive research to uncover marketing opportunities and inform positioning

Share insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadership

Required and Desired Skills

2–5 years of experience in product marketing, SaaS marketing, or related roles

Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits

Experience developing or contributing to product messaging and positioning

Ability to conduct customer and market research and turn insights into actionable recommendations

Experience creating marketing content such as landing pages, product pages, emails, and educational content

Experience managing or updating marketing websites or landing pages

Experience planning and executing marketing campaigns across channels

Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization

Ability to analyze performance and identify opportunities to improve engagement and conversion

Travel requirements up to 20% including quarterly travel to conferences and tradeshows

Ability to work both autonomously as well as within a team in a remote work environment

As a requirement, all candidates must be physically based in the United States and able to legally work for any employer

How to apply
Interested? Here’s what to do! Please apply via our Careers Page on our website at https://home.planetbids.com/careers. If we feel your qualifications may be a match, we will reach out!

Important Note to All Applicants: PlanetBids is committed to a fair and secure hiring process. As part of our candidate screening procedures, we reserve the right to request all applicants complete third‑party Identity Verification (IDV) processing at any stage of the interview process. This helps ensure the integrity of our hiring process and the safety of our team, clients, and data.

PlanetBids is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by federal, state, or local laws. EOE/M/F/D/V

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