Digital Content Creator

Digital Content Creator – Job Description
Job Summary
The purpose of the Digital Content Creator is to advance the Molinaroli College of Engineering and Computing’s brand by playing an important role in the development and delivery of high‑quality digital content that aligns with marketing, communications, and enrollment efforts. This position works under general supervision of the Director of Marketing and Communications and contributes to content planning and production across multiple platforms. The role involves creativity, initiative, and storytelling, and has a direct impact on driving audience engagement, brand awareness, and measurable outcomes.

Minimum Education and Experience

Requires a bachelor’s degree in a job‑related field and one or more years of job‑related experience, which may be substituted by an equivalent combination of job‑related certification, training, education, and/or experience.

Preferred Qualifications

Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, Visual Arts, or a related field.

1–3 years of professional experience in content creation, social media management, or digital marketing.

Demonstrated experience producing both photography and video content for organizational or brand use using DSLR systems with a strong digital portfolio showcasing marketing‐oriented work.

Experience managing social media accounts across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, X).

Knowledge, Skills, and Abilities

Strong proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, and After Effects) and other content creation platforms, including Canva and CapCut, with experience operating DSLR cameras, lighting equipment, and audio recording tools.

Ability to develop engaging visual and written content tailored to diverse audiences and platforms while maintaining adherence to brand guidelines, utilizing effective storytelling techniques and audience engagement strategies.

Demonstrated capability to manage multiple projects, prioritize competing responsibilities, meet deadlines in a fast‑paced environment, and adapt quickly to changing priorities and emerging content needs.

Excellent organizational and detail‑oriented skills, particularly in content production, asset management, performance tracking, and the analysis of engagement metrics to refine strategies and expand audience reach.

Strong written, verbal, and interpersonal communication abilities, with the capacity to work independently and collaboratively while building effective relationships with students, faculty, staff, and external partners.

Creative, proactive, and solution‑oriented approach to problem‑solving, with the ability to think strategically and respond effectively to evolving challenges.

Job Duties

40%

Film, shoots, and edits photography and video content for web, print, and social media, applying established practices and techniques across all stages of production (setup, lighting, audio, filming, and editing). Uses sound judgment to ensure content aligns with departmental and university standards.

25%

Responsible for day‑to‑day content of the college’s social media platforms, including scheduling and publishing posts. Monitors basic performance metrics and trends to make routine adjustments and improvements, discussing more complex strategy decisions with leadership before implementing.

20%

Collaborates with marketing, communications, advancement, student services, and academic departments to support and execute content initiatives. Participates in planning discussions and provides event coverage, prioritizing assignments under general guidance.

10%

Maintains and organizes digital assets, including photography, video, and design files. Maintains and prepares photography, video, and lighting equipment. Resolves possible technical issues and escalates more complex problems as needed.

5%

Handles other moderately complex duties and special projects as assigned.

Benefits

Health and Life Insurance

Retirement Programs

Paid Tuition

Dependent Scholarships

Annual Leave

Sick Leave

13 Paid Holidays (including an extended December holiday)

Paid Parental Leave

Professional Development Opportunities

EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

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