Director, Partner Direct

Overview
As the Director, Partner Direct, you will oversee the development and execution of multi‑channel healthcare media plans, managing both internal and external media relationships. Your primary focus will be on fostering strategic media partnerships and expanding marketplace expertise, particularly within the HCP (Healthcare Professional) space. You will report to the VP, Partner Direct, and bring expertise in agency operations, media investment strategies, and the planning process, along with a deep understanding of the media marketplace and partnership landscape. Your role will require proficiency in negotiating deals, leveraging agency planning tools, and driving innovation in media planning.

Responsibilities

Media Strategy & Execution

Oversee Partner Direct media recommendations and daily team execution.

Ensure best practices in agency processes and operational efficiencies.

Guide POVs on new partner offerings, processes, and emerging technologies.

Manage the delivery of team projects and tasks, ensuring quality and timeliness.

Lead marketplace education initiatives, including Partner Direct 101 sessions and education days.

Drive rate negotiations for large‑scale, multi‑channel, and first‑to‑market media deals.

Leadership & Team Development

Oversee a team, providing mentorship, delegation, and ensuring seamless operations.

Manage team assignments, balancing workload and priorities.

Deliver constructive, actionable feedback to team members.

Maintain clear, regular communication on client and project goals, priorities, and success measures.

Provide expertise and knowledge‑sharing opportunities for junior team members.

Relationship Management

Develop and strengthen client relationships, serving as a trusted strategic partner.

Foster strong partnerships with key media vendors and internal teams, including APEX and PMX.

Collaborate with cross‑functional leadership across internal teams and capabilities.

Contribute to new business initiatives as needed.

Qualifications

7+ years of experience in media planning, strategy and partnerships

2+ years of experience in HCP pharma media

3+ years of people management experience, including team leadership and mentorship

3+ years of experience across at least five media channels, including:

Digital (Endemic/Lifestyle)

Print

Out‑of‑Home (OOH)

Healthcare Professionals (HCP)

Payer/Managed Markets 1+ years of experience working across diverse conditions, disease states, and audiences (DTC, HCP, Payer)

Compensation
Salary range: $106,780 – $153,405 annually. Compensation will be determined based on skills, qualifications, and experience and may be adjusted at any time. Eligible benefits include medical, dental, vision, disability coverage, 401(k), and paid time off. Temporary roles may qualify for medical plan and 401(k) under certain criteria.

EEO Statement
All your information will be kept confidential according to EEO guidelines.

If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.

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