Marketing Manager III

Job Overview
A client with Kforce is seeking a Marketing Manager III to join their team in Mountain View, CA. The client is a global technology platform that helps consumers and small businesses overcome their most important financial challenges, serving more than 100 million customers worldwide. The role is part of the Consumer Group's CRM team and focuses on creating personalized experiences for the tax filing customer journey through email and mobile channels. The marketing manager will use technology and creative marketing to bring transformative ideas to life, inspire and educate customers throughout the tax season lifecycle, and share the message of powering prosperity.

Responsibilities
This role will be responsible for driving and managing email, push, and SMS/RCS campaigns that drive customer progression and retention. Responsibilities include elevating key value propositions within the client’s product, telling compelling stories, integrating AI tools to automate and streamline campaign deployment, and collaborating with cross-functional teams to ensure campaign success. The manager will also partner with Strategy, Analytics, and CRM data teams to measure impact, report performance, and refine tactics.

Requirements

7+ years of craft expertise in email and mobile marketing with demonstrated success in personalization, optimization, and journey orchestration

Expertise in integrating AI tools (e.g., Gemini, ChatGPT, Claude) to automate manual tasks, summarize large customer data sets, and streamline the end‑to‑end campaign deployment process

Exceptional creative brief writing skills that translate into clear, impactful, action‑driven email campaigns with strong storytelling capabilities

Ability to work independently and proactively under tight deadlines and high pressure, demonstrating strong problem‑solving skills and a willingness to deliver quality work

Ability to manage multiple work streams independently and execute with extreme precision

Superior organizational, project management, and communication skills – hands‑on management of end‑to‑end campaign deployment is required

Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities

Experience partnering with Strategy teams to devise, implement and measure complex test plans

Understanding of key campaign, channel, and customer‑level metrics and ability to translate business learnings into actionable plans

Report on campaign and channel performance, partnering with Analytics and/or AI tools as needed, and share actionable insights with the organization and key stakeholders

Decisive test‑and‑learn mentality constantly challenging norms, unafraid to ask bold questions, and unafraid to fail; ready to transform ideas and build with speed

Comfortable articulating campaign requirements, closely partnering with CRM data and operations teams to ensure proper implementation

Experience navigating third‑party agency partnerships to produce impeccable quality, reliable work

Benefits
Compensation will be determined based on factors such as education, qualifications, certifications, experience, skills, seniority, location, performance, union contract, and business needs. Pay range information is provided to give a realistic expectation but may be modified in the future. Employees receive comprehensive benefits, including medical, dental, vision insurance; HSA; FSA; 401(k); and life, disability & disability insurance. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law; hourly employees on a Service Contract Act project are eligible for paid sick leave. No bonuses, incentives, or commissions are included.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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