Social Media Specialist

Social Media Specialist
We are seeking a creative, highly organized Social Media Specialist to support the execution of social media and digital marketing initiatives across multiple communities. This role partners closely with the Social Media Manager to bring strategies, content plans, and campaigns to life.

This position requires someone who can manage multiple priorities, work independently, and communicate effectively. The ideal candidate is a strong storyteller who enjoys creating content and is willing to travel regularly to capture authentic experiences.

Hybrid role: This position will usually be in our communities 2 days a week and working remotely 3 days a week.

This position is in the Omaha Metro area. Will consider Lincoln but Omaha is highly preferred.

What You’ll Do
Social Media Execution

Execute social media strategies across multiple accounts

Schedule, publish, and monitor content using social media platforms

Support community social media needs

Serve as backup administrator for social media tools as needed

Content Creation & Storytelling

Travel regularly to capture photo and video content

Build relationships with team members, residents, and families to identify stories

Capture photos, videos, testimonials, and event content

Edit content for social media, websites, and campaigns

Organize and maintain content libraries

Collaborate with team members and interns on content creation

Recruiting & Paid Social

Create and execute recruiting campaigns on social media

Develop ad creative using Canva or similar tools

Assist with campaign setup, monitoring, and reporting

Support employer branding initiatives

Website & Digital Support

Update website content including pages, images, blogs, and events

Maintain brand consistency and accuracy

Support digital marketing efforts that drive engagement and visibility

Project Management & Administrative Support

Track projects and deadlines

Provide status updates and communicate progress

Maintain organized records of content and campaign assets

Assist with reporting and special projects

What You’ll Bring
Required Skills

Strong photography and video skills

Strong writing and storytelling ability

Excellent organization and time management

Ability to manage multiple deadlines

Willingness to travel regularly

Valid driver’s license and reliable transportation

Preferred Experience

Experience with social media management tools

Experience with paid social advertising (Meta Ads Manager)

Experience with video editing and content production

Experience in healthcare, senior living, hospitality, or related industries

Qualifications

Associate or Bachelor’s degree in Marketing, Communications, or related field preferred

2+ years of experience in social media, marketing, or content creation

Experience managing Facebook, Instagram, LinkedIn, or similar platforms

Experience using Canva or similar design tools

Physical Requirements

Regular computer use and visual focus

Frequent travel, walking, and standing

Ability to lift and carry light to moderate materials

Why Join Us?

Be part of a mission-driven organization to change the lives of 500,000 families

Creative, collaborative marketing team environment

Opportunity to travel and capture real, impactful stories

Grow your skills across social, digital marketing, and content strategy

Agemark is an Equal Opportunity Employer (EOE)

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