Content Creator/Copywriter

Corporate Main Office 20 South Broad Street Canfield, OH 44406, USA

SUMMARY
The Content Creator/Copywriter will be responsible for developing compelling, strategic, and brand–consistent content that supports the bank’s marketing, communications, and community engagement initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and write engaging digital content for blogs, website pages, email campaigns, social media, digital ads and customer education materials

Write professional communication documents such as press releases, formal notices, emails, etc.

Proofread digital and hard copy documents/articles/presentations for accuracy and consistency. Make corrections as needed

Assist in the writing and editing of the Company’s magazine Capital Ideas

Write and edit press releases for products, services and other brand communications as needed

Draft and edit internal communications including employee memos, leadership updates, announcements, presentations and organizational communications

Assist in the design of all digital marketing campaigns in support of corporate vision and goals

Conduct competitive analyses on a regular basis for all existing and potential company market areas

Assist in the standardization and execution of the Farmers’ Brand across all channels

Develop quantitative and qualitative information used in making marketing decisions as it pertains to strategic planning for the company

Assist with internal corporate functions (meetings, lunches, etc.) as needed

Complete all mandatory and elective training, including BSA (Bank Secrecy Act) and Anti-Money Laundering procedures. Maintain compliance with all appropriate rules and regulations

Regular, predictable attendance is an essential requirement of this position

Complete all other duties as assigned

EDUCATION AND/OR EXPERIENCE

Bachelor’s Degree in Business or Marketing required

Minimum three (3) years’ experience in a digital marketing role

Proficient writing, proofreading and editing skills required

Proficient use of Microsoft Office Suite of software products including Word, Excel, PowerPoint and Outlook

Proven ability to do extensive internet research and internet navigation

Must be highly detail-oriented

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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