Social Media Strategist

Position Summary
Park Board of Trustees of the City of Galveston

is seeking a creative and driven

Social Media Strategist

to join the Visit Galveston team. This position is responsible for planning, creating, and implementing content for Visit Galveston's marketing and communications efforts, with a primary focus on social media. The ideal candidate is a strong storyteller who enjoys creating engaging content, building online communities, and showcasing Galveston as a premier travel destination.

This digital marketing position earns a competitive wage of

$61,442/year , depending on skills and experience. We provide exceptional benefits and perks, including strong health, dental, vision, and a 401(k) plan with a 5% employer match on a 3% employee contribution. We also offer hospitalization, STD, and LTD policies that are fully paid for by the employer.

Essential Duties

Manage Visit Galveston's social media channels, including Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, and emerging platforms.

Create, schedule, and publish engaging content across social media platforms.

Capture and edit photography and video content for social media and marketing campaigns.

Attend events, festivals, and tourism-related activities to create and share real-time content.

Engage with online audiences by responding to comments and messages and fostering positive interactions.

Develop and maintain content calendars in collaboration with the marketing team.

Build relationships with tourism partners, influencers, content creators, and industry stakeholders.

Assist with website content, blogs, email marketing, and other digital marketing initiatives.

Monitor social media performance and prepare reports with recommendations for improvement.

Stay current on social media trends, platform updates, and best practices.

Assist with departmental projects and perform other duties as assigned.

Qualifications

Bachelor's degree in marketing, communications, public relations, or minimum two years of digital content and social media experience at an agency and/or an in-house marketing team

Proficiency with social media platforms, Microsoft Office, Adobe Creative Suite, and Content Management Systems

Experienced in photography, videography and editing tools

Is dynamic, quick-thinking, self-motivated, and dependable

Enjoys collaboration and teamwork

Possess excellent writing skills with strong attention to detail

Displays initiative, creativity, and marketing knowledge

Ability to manage multiple projects simultaneously with differing deadlines; requires excellent project management and organizational skills

Strategic problem solving and ability to proactively identify challenges and find creative solutions

Ability to plan and work independently and in coordination with internal and external resources

Valid Class C Driver's License.

Certified Tourism Ambassador (CTA) certification or ability to obtain certification upon hire.

Work Schedule
This is a full-time, exempt position that typically works Monday through Friday from 8:30 a.m. to 5:00 p.m. Evening, weekend, holiday, and event attendance will be required based on business needs.

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