Marketing Manager

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Marketing Manager
Full Time Salary Henderson USA - Lake Mead, Henderson, NV, US

5 days ago Requisition ID: 1220

SUMMARY:

Reporting to the Group President, the Marketing Manager is responsible for leading Lithion’s marketing activities, shaping and maintaining the company’s brand identity, and driving measurable marketing outcomes with a strong focus on lead generation, campaign performance, and pipeline growth.

DIRECT REPORTS:

KEY RESPONSIBILITIES & DUTIES:

Develops and executes a content strategy that aligns with our brand identity, target audience, and marketing objectives

Own and execute lead generation activities, ensuring content and campaigns drive measurable engagement and pipeline growth

Manage external marketing agencies and partners, ensuring alignment with brand guidelines, messaging, and commercial objectives

Create engaging, high-quality written content for multiple platforms, including website, social media, campaigns, and marketing material

Oversee SEO strategy and website optimization to increase organic traffic and conversions

Designs visually appealing graphics and assets to accompany written content, including social media posts, infographics, and illustrations, etc.

Manage and optimize content across digital platforms, ensuring consistency, quality, and effectiveness

Manages content calendars, schedules, and workflows to ensure the timely and consistent delivery of content

Own execution of digital marketing campaigns, including social media, email, and website initiatives

Conducts research and stays updated on industry trends, competitors, and audience preferences to inform content creation strategies

Track and report content performance using analytics tools and make data-driven decisions to optimize content effectiveness and improve performance

Work closely with cross-functional teams (marketing, sales, product, engineering) to develop accurate and relevant content.

Own and manage the CRM system, ensuring accurate tracking of leads, campaign performance, and pipeline visibility

Performs other duties outside their scope of work as assigned and required

QUALIFICATIONS & COMPETENCIES:

Associate’s degree in Marketing, Communications, Journalism, Design, or a related field (or equivalent experience)

3–5 years’ proven experience in marketing, including content creation, copywriting, and digital marketing, ideally within a B2B or technical environment

Strong writing and storytelling skills, with the ability to adapt writing style for different audiences and platforms

Proficiency in content creation tools and platforms, such as content management systems, graphic design software, and social media scheduling tools

Strong understanding of digital marketing principles, SEO best practices, and content analytics

Basic graphic design skills with knowledge of visual composition, typography, and image editing

Excellent organizational skills with the ability to manage multiple projects, meet deadlines, and work independently

Creative mindset with a passion for staying updated on industry trends and exploring innovative content formats

Proactive, hands‑on approach with a focus on execution and continuous improvement

Must be able to read, write, and speak/understand English fluently

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS:

This role is conducted in an office environment requiring some or all of the following:

Prolonged periods of sitting at a desk or workstation

Repetitive hand and arm movements

Occasional lifting to 50lbs may be required

Frequent reaching, grasping, pushing or pulling, bending or twisting motions

Walking short distances and standing for meetings or other office activities

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