Reports to : VP Marketing (Brand + Creative)
About A.L.C.
A.L.C. was founded in 2008 by sought-after celebrity stylist Andrea Lieberman to address a multi-generational need for accessible, high-quality capsule wardrobing. The Los Angeles-based, women-led brand hails from New York, making it fluent in fast-paced living with a confident, laid-back attitude. Since its inception, A.L.C. has established a unique proposition as a design-led organization offering considered classics with a modern twist, empowering women to enhance their personal style. Innovative use of textures, unique silhouettes with bold details, and a modern take on timeless tailoring, are just a few of the elements that define the brand every season. Each collection is built on a foundation of exclusive fabrications, best-in-class construction, and thoughtful creative collaborations.
Role Overview
A.L.C is seeking a Creative Director, Brand Image to lead the visual identity, art direction, and image-making expression of the brand across every consumer touchpoint. Working closely with the Founder & Creative Director and the Head of Brand Creative, this role owns how ALC is seen — the brand image system, the art direction of every campaign and brand film, and the visual standard that holds across e-commerce, social, retail, and brand design. The role partners with the Associate Creative Director, Styling on integrated image-making, and leads the in-house art direction and design team.
The ideal candidate will have 10+ years of relevant experience in art direction, brand creative, or visual identity at a luxury or contemporary fashion brand, editorial title, or creative agency, with at least 3 years in a leadership role. They are a confident art director and image-maker, fluent in photography, film, design, and typography, with the leadership instincts to build and steward a brand image system at scale. Above all — a senior creative partner to a founder-led brand, with a strong editor’s eye, a current visual point of view, and the partnership skills to bring others into the work.
Responsibilities
Visual identity and brand image system
- Lead the brand’s visual identity and image system, ensuring a cohesive, elevated expression of ALC across every consumer touchpoint.
- Steward brand visual guidelines, design language, and creative standards for use across in-house teams and external partners.
- Evolve the brand image system in dialogue with the Founder & Creative Director and Head of Brand Creative as the brand grows.
Art direction and image-making
- Lead 360 art direction for ALC campaigns, brand films, lookbooks, editorial, and brand content from concept through final image.
- Partner with the Associate Styling Director and Founder/Creative Director on integrated image-making — where styling, image, and direction come together to express the season.
- Direct photographers, filmmakers, designers, and producers; approve creative output across all major brand expressions.
Photography, film, and content production
- Lead production of major brand image and content shoots, from creative brief through delivery.
- Source and partner with photographers, directors, and creative agencies whose work elevates the brand.
- Oversee post-production, retouching standards, and final asset delivery across image and film.
Cross-channel image and design oversight
- Set and maintain visual standards across e-commerce, social, retail, digital, and partner-facing channels.
- Direct brand graphic design and typography, lookbook layouts, retail collateral, and packaging.
- Partner with Visual and Retail on store image, in-store creative, and experiential touchpoints.
Research and cultural connection
- Bring a current visual point of view into the brand — photographers, filmmakers, designers, and image-makers shaping the moment.
- Translate cultural and image signals into direction that is relevant to ALC’s women and consistent with the brand’s point of view.
- Build and maintain image and reference systems that fuel the brand across functions.
Cross-functional and team leadership
- Lead and develop the in-house art direction and design team.
- Partner with the ACD Styling, Brand & Creative team, Marketing, PR, Retail, and E-commerce to ensure visual direction is interpreted consistently.
- Manage brand image and creative budgets across productions and partners.
Qualifications
- 10+ years in art direction, brand creative, or visual identity at a luxury or contemporary fashion brand, editorial title, or creative agency, with at least 3 years in a leadership role.
- A portfolio demonstrating a clear creative point of view across campaign, editorial, brand identity, and cross-channel image-making.
- Direct experience working alongside a founder or designer-led creative voice strongly preferred.
- Confident art director and image-maker; fluent in photography, film, design, and typography.
- Proven ability to lead and develop a creative team and run productions at varying scale.
- Excellent partnership skills across Design, Styling, Brand, Marketing, PR, Retail, and E-commerce.
- Deep current knowledge of luxury and contemporary fashion, image-making, and culture.
- Available for travel as required for productions and market.