What You’ll Own:
- Define and drive a social strategy that brings the brand to life for millions of Awesome Humans and sets a new standard for brand‑led social in healthcare and beyond.
- Own the end‑to‑end social presence: strategy, voice, content, execution, and performance across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
- Define and drive platform‑specific strategies: knowing exactly what to post, where, why, and when to maximize reach, engagement, and community connection.
- Unlock content flywheel: amplify our in‑house library of footage, behind‑the‑scenes content, interviews, and lo‑fi and hi‑fi assets to their fullest potential across every channel.
- Build a real, sustained YouTube presence: including Shorts, docu‑series, and repurposed existing content that deepens our connection with the healthcare community.
- Lead the development of owned and operated channels: including Substack in partnership with the narrative team, and a podcast strategy targeting our highly engaged healthcare professional audience.
- Partner closely with the community team: working hand‑in‑hand with our ambassador program to extend reach and deepen brand authenticity.
- Drive 20 %+ year‑over‑year follower and engagement growth across platforms through intentional strategy, creative excellence, and relentless optimization.
- Manage high‑volume, multi‑platform content calendars: prioritizing, sequencing, and orchestrating content flows across a lean, talented team and third‑party contractors.
- Build, lead, and inspire a high‑performing social team: mentoring two direct reports from day one while modeling the hands‑on, purpose‑driven approach that defines our culture.
- Own performance measurement and storytelling: translating platform data into clear insights, creative direction, and executive‑level narratives.
What You Bring:
- 8+ years of experience leading social media strategy and execution, ideally within DTC, fashion, wellness, or a brand‑led consumer company.
- A proven track record of creating viral, sticky, culturally resonant social moments. You’ve taken brands from good to great on social and have the results to show for it.
- Deep platform expertise across Instagram, TikTok, and YouTube, with a strong point of view on how to win on each and the emerging platforms worth watching.
- Experience managing high‑volume content pipelines across multiple platforms simultaneously, with the organizational instincts to prioritize and sequence effectively.
- A bifocal lens: equally comfortable writing copy, responding to comments, and getting into the details as you are presenting social strategy to a CEO.
- Genuine passion for social media. You love it, live it, and consider it the best job in marketing.
- Team management experience with a demonstrated ability to lead and develop a lean, cross‑functional team without getting lost in org charts.
- Strong collaboration instincts. You know how to work with film, creative, narrative, and community teams to unlock content that stands alone and together.
- A sharp brand‑first instinct and deep appreciation for mission‑driven storytelling. You connect with the "why" behind a brand and translate it into content that moves people.
- A genuine, informed POV on our social presence. You’ve done your homework, you have opinions, and you’re ready to share them.
- Exceptional written communication skills.
- LA‑based (or willing to relocate) with availability for meaningful travel to store openings, brand activations, and key brand moments.