Affiliate Marketing Manager

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

Benefits

Industry-best compensation packages

Competitive health, dental, and vision insurance

401k with company match

Paid time off including paid parental leave

Individualized career development programs

On-demand lunch program

Childcare assistance

Free gym membership

Employee assistance programs, including legal, financial planning, and counseling

Employee discount marketplace

Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee

Position Summary
The Affiliate Marketing Manager is responsible for driving performance across the affiliate marketing channel by managing partner relationships, optimizing lead generation outcomes, and ensuring spend efficiency against business targets. This role owns forecasting, partner strategy, and performance optimization to deliver scalable, cost-effective growth.

Essential Duties and Responsibilities

Own performance across assigned affiliate partners and markets. Ensure volume, CPL, and cost of marketing are tracking to plan, and take action when performance deviates.

Build and manage strong relationships with affiliate partners. Lead recurring performance discussions, align on expectations, and drive accountability on both sides.

Identify opportunities to improve performance and scale the channel. Work across partners and markets to drive better efficiency, higher conversion, and sustainable growth.

Own forecasting and pacing across the affiliate channel. Ensure spend is aligned to targets and adjusted as needed based on performance.

Identify, evaluate, and onboard new affiliate partners. Ensure new partnerships are structured effectively and ramp successfully.

Take investigative approach to affiliate partners and decisively dictate next steps.

Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications

Bachelor's degree preferred, or equivalent combination of education, training, and experience.

5+ years of affiliate experience with lead generation focused objectives.

Understanding of paid search, SEO, social media, native advertising, and programmatic.

Experience managing and leading direct reports.

Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”

Ability to thrive in a fast‑paced, high‑energy, team‑oriented environment and have a “roll up your sleeves” and “win every day” mentality.

Hold oneself accountable and responsible while being self‑driven in accomplishing goals.

Detail‑oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.

Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.

Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.

Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.

Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications

Understanding of marketing channels such as paid and organic search, social, email, display, strategic integrations, etc.

Travel Requirements

No travel required.

Overtime/Additional Hours Requirements

Additional hours may be required (exempt positions).

Physical Requirements

Normal office environment.

Performs indoor work in a climate‑controlled environment.

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

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