Social Content Creator

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales—close to 90% of which were in the Americas—44,000 employees, and 40 manufacturing and technology research centers.

Requisition ID
71008

The team you will be a part of
The Creative Team serves as our brands’ internal agency, conceptualizing and producing high-impact visual assets and storytelling strategies that bring the organization’s products and services to life. By blending artistic excellence with strategic goals, the team ensures a cohesive brand identity across all digital and physical touchpoints to deepen engagement with the target audience.

This Role In Summary
We’re looking for a social-first content creator to join our in‑house agency and help power a modern, always‑on content engine for our KitchenAid business. The role is built for someone who lives in social feeds, understands platform-native storytelling, and can create high-performing content at scale—both in volume and performance.

Responsibilities

Create Social First Content at Scale:

Concept, shoot, and edit high-volume, platform-native content across key social platforms.

Translate brand priorities, product stories, and cultural moments into snackable, thumb-stopping content.

Move at the Speed of Culture:

Partner with social strategist(s) to spot trends, sounds, formats and behaviors early; participate in agile, real-time content around launches, moments and events; and contribute ideas proactively.

Think Like a Creator, Not a Producer:

Optimize content for stronger performance; continuously test, learn and evolve creative formats based on performance.

Own End-to-End Creation:

Shoot (iPhone + light production set-ups)

Edit (CapCut, Premiere, Final Cut, etc.)

Design lightweight motion and text overlays

Deliver ready-to-post assets optimized per platform

Strong experience in new and existing creator tools for editing

Minimum Requirements

5–7 years creating social-first video content (agency, brand, or creator background)

Deep understanding of TikTok, Instagram, YouTube, and Pinterest

Portfolio that shows short form video, platform‑native storytelling, and trend-aware executions

Preferred Skills and Experiences

Strong collaboration (partnering directly with our social team)

Chronically online and highly engaged with social culture

Experience working in an agency environment and with influencers, creators, and brand partnerships

Care about performance as much as craft

Compensation
The anticipated salary range for this position is $53,800 – $107,600 plus annual bonus, with final compensation based on relevant skills, professional experience, and educational background.

Benefits

Always‑on flexibility to manage personal, family, and outside-of-work commitments

Two-week work from anywhere (minimum one-week increments per year)

Sabbatical: four weeks paid leave after every five years of service

Other benefits include generous package, employee discount, fitness and educational reimbursement programs, kitchenettes, and more

Equal Employment Opportunity
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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