Account Director Business Development

Betty is a fully integrated creative agency devoted to building better. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world.
The Account Director, Business Development will support Betty’s new business activity as a strategic pitch lead, helping to quickly understand prospective clients in order to lead RFI and RFP activity that results in great strategic and creative work, and ultimately new Betty clients. This person will focus heavily on opportunities for our Favorite Child design offering, but support across all Betty business development efforts (AOR, studio, etc.)
The Account Director, Business Development will build, lead, and manage cross-organizational teams, ensuring a strong, profitable, and vibrant business development function consistent with our mission and values.
Additionally, this person could – as personal capacity and agency workload permits/requires – run select accounts, ensuring that once a “new logo” is won the work is supported by a strong client-relationship, strategic business insight and high-quality creative output.
The ideal person for this role will be the ultimate collaborator – tenacious about soliciting thinking across strategy, creative, production and more. They should have strong writing and presenting skills, and not be afraid of a tight timeline or an incomplete brief. This person must be fluent in both campaign creative and foundational brand creative (design systems, packaging design, etc.). And finally, they need to have excellent project management skills. This includes working with our project management team to establish and hold people accountable for adhering to certain milestones and a certain quality of work.
Actively contributes to building win strategies and pitch themes
arratives
Leads pitch activity, including establishing a vision for the process, working across the agency to establish the right team, and ensuring that final presentation and proposal materials are inspirational and client-focused
this is inclusive of strong writing and presentation skills to draft RFI/RFP copy and edit content contributions to align to an established narrative
Quarterback new business team meeting logistics, in collaboration with project management and other new business support, for active pitches, including internal meetings and virtual and in-person client meetings
Work with discipline leads to manage cross-agency resources that are assisting on new business efforts, coordinating with team members and their managers regarding workload and job expectations
Work with the VP, Business development to provide regular pipeline and win rate reporting and analysis of performance to senior management
Oversee administrative activities related to new business research and record-keeping, including:
Entry and maintenance of Salesforce data to facilitate accurate pipeline conversations
Research prospective businesses for correct names, titles, advertising budgets, geography, agency of record, sales data, etc.
Organize and maintain agency depository of new business materials – boilerplate credentials, case studies, bios, client references, impact statements
Assist in client acceptance activities, including working with our legal team to facilitate the review and approval of legal documents, like NDAs and MSAs, and working with our account and project management teams to develop strategic, thorough and profitable scopes of work
Play a prominent role in guiding Betty and Favorite Child marketing activities, including planning and executing thought leadership pieces, social content, consultant decks event collateral, and anything that helps spread the good word about our agency
With key leaders and partners across Betty, Favorite Child and Quad
With clients in the context of new business activity and possibly new client work; includes strategic client communication regarding process, creative feedback, etc.
Bachelor’s degree in advertising, communication, marketing or related field preferred

Experience:

Minimum

6 years in creative agency account service, pitch
ew business experience preferred

Certificates, Licenses, Registrations:

NA

Strong Microsoft Office skills, including PowerPoint, Word and Excel
Proficiency with digital collaboration tools like Teams
A proven understanding of how an agency business works, including both campaign/AOR relationships and design-focused relationship
A confident, outgoing personality, both in terms of navigating complex internal and client conversations, and effectively managing/motivating teams
A proactive passion for keeping up on news, current events, emerging trends, etc.
Ability to organize and prioritize, managing multiple time-sensitive projects at the same time

#We offer

comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws.