Public Information Manager (Council Agency)

The

Public Information Manager

is responsible for creating and disseminating visual, digital, written, and spoken information. Incumbents are responsible for providing professional public information and providing consultation to other departmental staff and management. As assigned, work may include serving as the official point of contact and spokesperson for a function or a department; providing public education; establishing and maintaining a visual identity and brand; providing leadership and coordination for special public events and activities; managing internal and external communications; managing electronic and social media; developing communication plans; and developing and managing collateral materials (e.g. brochures, inserts, and newsletters). This position will primarily focus on the strategy and content for Richmond City Council’s web and social media presence. The incumbent will not manage others initially; however, future supervisory opportunities will be based on departmental growth.

Web Strategy, Content Development & Website Management
This category focuses on the planning, updating, and ongoing management of Richmond City Council’s websites to ensure accuracy, accessibility, and user engagement.

Lead efforts to update websites.

Provide informational updates for departmental webpages.

Create and maintain a web strategy in coordination with internal stakeholders.

Maintain data on key performance indicators and develop reporting tools.

Social Media Strategy, Management & Digital Engagement
This category focuses on planning, executing, and analyzing social media engagement to elevate Council visibility and strengthen community connection.

Create, monitor, and manage the City’s social media campaigns.

Develop a social media strategy aligned with Council priorities.

Attend community meetings and events to generate timely and meaningful content.

Maintain data on key performance indicators and develop reporting tools.

Public Communications
This category covers multimedia production, brand stewardship, and the creation of communication materials supporting transparent and accessible government communication.

Manage media productions and communication plans.

Establish and maintain visual identity and brand.

Provide leadership and coordination for special public events and activities.

Knowledge, Skills, and Abilities

Excellent written and verbal communication skills

Strong organizational and time management abilities

Proficiency in social media platforms and content management systems

Ability to work collaboratively in a team environment

Familiarity with public sector communication practices is a plus

Minimum Training and Experience

Bachelor's degree in public relations, communications, journalism, or related field

Five years of experience in public relations, communications or a related field, preferably within a government or non-profit setting

Ability to work occasional evenings or weekends as needed for public events or in response to emergencies

A valid driver’s license may be required for attending off-site events

Preferred Experience

Able to produce examples of social media and graphic design work

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