Head of Product Marketing
About the Company
Innovative platform for online auto parts sales
Industry
Internet
Type
Privately Held
Founded
2013
Employees
51-200
Specialties
- auto parts ecommerce
- ecommerce
- and dealerships
About the Role
The Company is seeking a Head of Product Marketing to join their team. The successful candidate will be responsible for creating and owning the market narrative, including positioning, messaging, and go-to-market strategy. This role is pivotal in defining the company's customer, value, and competitive edge, and requires the ability to turn complex product information into clear, differentiated stories that drive adoption and revenue. The Head of Product Marketing will also be a strategic leader, working closely with cross-functional teams to ensure that every launch, campaign, and sales motion is aligned with a strong point of view.
Applicants for the Head of Product Marketing position at the company should have a minimum of 7-12 years' experience in B2B SaaS product marketing, with a proven track record in ownership of positioning and go-to-market strategy. The role demands a professional with strong strategic thinking, exceptional storytelling skills, and deep customer empathy. Experience in high-growth, ambiguous environments is essential, as is the ability to influence product direction and shape roadmap decisions based on market opportunity. The Head of Product Marketing will be expected to lead end-to-end GTM processes, create effective GTM systems, and align messaging with various customer touchpoints. The focus is on impact, and the role requires continuous refinement of messaging based on results, with a clear tie to pipeline, adoption, and retention.
Functions
- Product Marketing