Social Media Coordinator

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Full Time Hamburg, NJ, US

10 days ago Requisition ID: 1008

Salary Range: $45,000.00 To $55,000.00 Annually

Crystal Springs Resort is seeking a Social Media Coordinator to lead the day-to-day creation, capture and publishing of organic/scheduled social content across our Resort brands. This role is hands-on and fast-paced, focused on bringing the guest experience to life through compelling, on-brand storytelling.

You will work closely with the marketing team to ensure all content aligns with campaigns while maintaining a consistent, elevated resort brand presence across platforms.

This role supports multiple resort outlets including hotel, spa, dining, golf, weddings and events. Based in Hamburg, NJ with a hybrid schedule (up to 2 remote days/week).

What You’ll Do (Daily Focus)

Capture and create photo + video content across the resort (events, dining, scenery, guest experience)

Edit and publish daily content across social platforms (primarily Instagram, Pinterest & TikTok) on multiple Resort accounts

Write clear, engaging captions aligned with brand voice

Plan and execute content calendars in partnership with marketing

Attend shoots, events and activations to gather real-time content

Manage and schedule posts using social media tools (Later, etc.)

Monitor engagement, comments and performance metrics

Engage with all accounts, by following, liking, sharing, commenting, etc.

Identify trends and recommend content ideas to increase reach and engagement

Ensure visual and messaging consistency across all platforms

Collaborate with internal teams to support campaigns, promotions, events and seasonal initiatives

What You Bring

2+ years experience in social media or content creation preferred

Strong photo/video capture and editing skills (Premiere Pro or similar)

Experience with social scheduling platforms (Later, etc.)

Basic design skills (Adobe Creative Suite & Canva a plus)

Strong copywriting and storytelling ability

Highly organized, detail-oriented and able to manage multiple projects efficiently

Comfortable working in a fast-moving, collaborative environment

Must be able to work a flexible schedule, including occasional evenings/weekends

Portfolio required — we want to see your style.

Benefits

30% Dining, Retail & Spa Discounts

Discounted Hotel Stays

Complimentary Golf

Access to Resort Events & Festivals

Discounted Minerals Sports Club Membership

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