CRM Marketing Lead — Email & SMS Strategy

Columbia Sportswear Company is seeking a CRM Marketing Manager to oversee email and SMS marketing strategies. This hybrid position requires strong leadership skills and 8-10+ years of CRM experience, focusing on customer engagement and team development.
The ideal candidate will drive retention marketing initiatives and collaborate cross-functionally to ensure a cohesive customer experience. The company values innovation and continuous improvement in its marketing approach, especially in the retail and apparel space.

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