Director, Brand (Canada & Mexico), Naturium

Position Summary
As Director, Canada & Mexico, Naturium, you will lead the strategic vision, market expansion, and commercial execution for Naturium, shaping how the brand shows up across Canada and Mexico at scale from a Brand Marketing perspective. This role will translate global priorities into locally resonant, high‑impact go‑to‑market strategies that accelerate brand growth, deepen consumer engagement, and strengthen retail performance.

Responsibilities

Own and evolve the go‑to‑market vision for Canada and Mexico, developing annual and seasonal plans aligned to enterprise growth priorities, regional market dynamics, and commercial objectives.

Identify whitespace opportunities across product categories, retail channels, and consumer segments to unlock incremental growth.

Lead end‑to‑end regional launch strategy across product introductions, hero franchises, campaign localization, and retailer activation.

Ensure launches are locally relevant, commercially impactful, and executed with excellence across all consumer and retail touchpoints.

Act as the senior regional voice for Canada and Mexico, representing market needs, opportunities, and performance within global planning discussions.

Influence upstream decision‑making by bringing forward market intelligence, consumer insights, and competitive dynamics.

Partner closely with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, Commercial Strategy, and Retail Marketing teams to ensure alignment and execution across all initiatives.

Lead complex cross‑functional work streams and drive decisions with speed, clarity, and accountability.

Guide strategic collaboration with key retail and distributor partners to maximize in‑market visibility, launch impact, and channel performance across mass, specialty, and e‑commerce environments.

Shape regional sell‑in narratives and support key commercial moments.

Translate regional consumer behavior, trends, and cultural moments into actionable strategies that strengthen brand resonance and competitive advantage.

Identify emerging opportunities across creator ecosystems, local partnerships, and culturally relevant activations.

Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship.

Monitor performance against KPIs including sell‑through, market share, awareness, retailer productivity, and launch effectiveness.

Capture learnings and develop repeatable frameworks that improve execution and accelerate future launches across international expansion efforts.

Provide leadership across cross‑functional teams and external partners, with the potential to mentor junior talent as the regional function scales.

Foster a high‑performance, solutions‑oriented environment that reflects Naturium’s entrepreneurial pace and culture.

Requirements

Bilingual English/Spanish speaking.

8–10+ years of progressive brand marketing, go‑to‑market, or commercial marketing experience within beauty, CPG, lifestyle, or high‑growth consumer brands.

Proven success leading regional or multi‑market brand strategy across complex retail environments.

Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances.

Demonstrated ability to influence senior cross‑functional stakeholders and drive alignment across global and regional teams.

Strong financial acumen with experience managing budgets, forecasts, and performance metrics.

Highly strategic with strong executional depth – able to define the roadmap and drive delivery.

Analytical, creative, and highly resourceful in a fast‑paced environment.

Ability to travel as business needs require.

Compensation
Base salary range: $155,000 – $185,000 per year.

Total compensation includes base salary, annual company‑based performance bonus, and equity. Eligibility to earn up to 200% of target bonus when company performance exceeds defined goals. Additional benefits: medical, dental, vision insurance, retirement savings plan, gender‑neutral parental leave, and unlimited paid time off.

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