Media Director

About Mile Marker

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker's client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry's, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

For more information, go to www.milemarkeragency.com.

About the role

We are seeking a strategic and data driven Media Director to lead our media planning, buying, and optimization efforts across all channels. The ideal candidate will have extensive experience in media strategy, digital advertising, and client and team leadership, with a proven track record of driving measurable results and maximizing return on advertising spend.

What you'll do

Strategic Planning & Leadership

Develop comprehensive omnichannel media strategies aligned with business objectives and marketing goals
Lead media planning process including audience targeting, channel selection, and budget allocation
Oversee integrated campaigns across digital, traditional, and emerging media channels
Collaborate with analytics, and biddable team to ensure cohesive campaign execution
Present media recommendations and performance insights to senior leadership and clients
Have strong client leadership skills and ability to create growth opportunities
Media Operations & Optimization

Manage media buying across platforms including, but not limited to, Google Ads, social media platforms (Meta / TikTok), and Video (OLV / CTV / Linear TV)
Monitor campaign performance and implement optimization strategies to improve KPIs
Negotiate media rates and placements with vendors and media partners
Ensure campaigns are delivered on time, on budget, and meet performance benchmarks
Stay current with industry trends, new platforms, and emerging technologies
Team Management

Lead and mentor a team of media planners, buyers, and analysts
Set performance goals and provide regular feedback and professional development opportunities
Foster a collaborative environment that encourages innovation and continuous learning
Manage team workload and resource allocation across multiple accounts and projects
Analytics & Reporting

Establish measurement frameworks and KPIs for all media activities
Analyze campaign performance data and provide actionable insights and recommendations
Create comprehensive reports for internal stakeholders and external clients
Implement attribution models and measurement solutions to track customer journey
Use data to inform future media strategies and budget recommendations
Qualifications

Experience & Education

Bachelor's degree in marketing, Advertising, Communications, or related field
8+ years of experience in media planning and buying, with at least 3 years in a leadership and/or managerial role
Proven experience managing substantial media budgets ($2M+ annually)
Strong background in digital media channels
Experience with marketing mix modeling or multi-touch attribution, sales lift, and brand health studies
Knowledge of emerging channels such as Connected TV, audio streaming, or social commerce and retail media platforms including Walmart Connect, Instacart, Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs)
Understanding of the retail media ecosystem, and the evolving role of retail media within omni-channel marketing.
Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
Industry certifications (Google Ads, Meta Blueprint, etc.)
Agency or client-side experience across multiple industries
Technical Skills

Proficiency in media planning and buying platforms (Google Ads, Meta Business Manager, The Trade Desk, etc.)
Experience with analytics tools (Google Analytics, Adobe Analytics, etc.)
Knowledge of attribution and measurement platforms
Advanced Excel/Google Sheets skills and familiarity with data visualization tools
Understanding of programmatic advertising and automated buying platforms
Core Competencies

Strategic thinking with ability to translate business objectives into media strategies
Strong analytical skills and data-driven decision making
Excellent communication and presentation skills
Leadership experience with ability to manage and develop team members
Project management skills with ability to handle multiple campaigns simultaneously
Negotiation skills and vendor relationship management

The pay range for this hybrid role is:

$100,000 - $150,000 per year

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